xm main page

[tirus]

no O & A on XM's home page. this is getting to be re-goddam-diculous.

[NightStalker3]

Looks like they had to make room for his gayness(Elton John).....

[Tenbatsuzen]

no O & A on XM's home page. this is getting to be re-goddam-diculous.


NEWSFLASH: It's not all about O&A.

Bill Simmons is ESPN.com's #1 draw. He brings a huge percentage of their traffic.

Is there always a link for Simmons on ESPN's main page? No.

Put your whining in the whining thread.

[Maynard K]

re-goddamn-diculous is Hoo Hoo! [arnold voice] "Stop it!"
Why do they need advertising?? "Because men in their position, cant be made-to look---rrrridickulouss."
:end scene:
::bows and exits::

[JohnnyGriswold]

Hey, why don't you look at it this way? ...

Sirius is either gonna sink or swim with the Howard Stern signing. He's brought a lot of attention to satellite radio. So don't you think XM could promote the fact that they have a better "shock radio" program? You know, take the angle of, "Howard's old, try O&A".

So, if you think it's whining, you're wrong. Why else do you think there's an O&A Army? Because we want them to succeed.

Sorry you don't get that.

[Bach]

Hey, why don't you look at it this way? ...

Sirius is either gonna sink or swim with the Howard Stern signing. He's brought a lot of attention to satellite radio. So don't you think XM could promote the fact that they have a better "shock radio" program? You know, take the angle of, "Howard's old, try O&A".

So, if you think it's whining, you're wrong. Why else do you think there's an O&A Army? Because we want them to succeed.

Sorry you don't get that.

Bra-fucking-vo! :clap:

[tirus]

NEWSFLASH: It's not all about O&A.

Bill Simmons is ESPN.com's #1 draw. He brings a huge percentage of their traffic.

Is there always a link for Simmons on ESPN's main page? No.

Put your whining in the whining thread.


yea, i'm not really whining. i'm just saying that it kind of sucks.

[NightStalker3]

Stern is already proudly displayed as part of a flash on the Sirius site. If people are out shopping for satellite radio you have to admit some simple exposure like that might attract a few people alone when seeing it on the page.

[Tenbatsuzen]

I have a unique viewpoint in that I'm an old member of the Army and I also work in marketing.

Considering that O&A have a major marketing push planned for them in 2005, perhaps XM is pushing some of it's other offerings like Bob Edwards and Major League Baseball, which, to be honest, have more mainstream appeal than O&A. You may not want to admit it, but it's the truth.

And before you people tee off on Bob Edwards, he was a nationwide presence, and like O&A, had an entire channel built around him. XMPR.

What I don't get is that people think it's a fucking personal snub that O&A aren't on the XM website. As Opie said, O&A are 20 percent AHEAD of the projections the XM suits had for them. It's the same types of people who think it's THEIR problem that Norton hasn't been paid.

And if O&A have their way and get the freeplay the week after Christmas, they are going to be all over the XM website that week - WHICH WILL BE A HUGE SPIKE IN TRAFFIC AS PEOPLE WILL BE GOING TO THE XM SITE TO ACTIVATE THEIR RADIOS.

Oh, I'm sorry. I don't get it.

[Tenbatsuzen]

Wanna know why Sirius is pushing Stern so hard? It's all they fucking have. They lose the NFL for 9 months in 5 weeks. They have no NHL because of the lockout. So they are grasping for whatever they have.

I'm as disgusted as anyone else that O&A haven't been pushed as much. But do you want to know what the problem is? Quite simply, and I've said this over and over again, O&A do not, do not, do not, do not have the same national prescence that Howard, Bob Edwards, or Major League Baseball has.

And still, they have to build a "virus-base". What are you gonna base the marketing around? "Hey, remember those two guys that made people have sex in a church?"

[Bach]

What are you gonna base the marketing around?
How about the quality and content of the show? Now there's a novel concept...

[AJellyDonut]

NEWSFLASH: It's not all about O&A.

Bill Simmons is ESPN.com's #1 draw. He brings a huge percentage of their traffic.

Is there always a link for Simmons on ESPN's main page? No.

Put your whining in the whining thread.

It is all about O&A to a majority of us here. I don't consider it whining either. Afterall, why else would most of us have XM. There's plenty of so called fans of the show that didn't jump to satellite and are whining about having to pay extra to hear them. I think not having O&A visible on XM's front page is fucked up and a valid complaint. But, I do also understand your point about bringing other traffic to the site.

[Hoagie]

I have a unique viewpoint in that I'm an old member of the Army and I also work in marketing.

Considering that O&A have a major marketing push planned for them in 2005, perhaps XM is pushing some of it's other offerings like Bob Edwards and Major League Baseball, which, to be honest, have more mainstream appeal than O&A. You may not want to admit it, but it's the truth.

And before you people tee off on Bob Edwards, he was a nationwide presence, and like O&A, had an entire channel built around him. XMPR.

What I don't get is that people think it's a fucking personal snub that O&A aren't on the XM website. As Opie said, O&A are 20 percent AHEAD of the projections the XM suits had for them. It's the same types of people who think it's THEIR problem that Norton hasn't been paid.

And if O&A have their way and get the freeplay the week after Christmas, they are going to be all over the XM website that week - WHICH WILL BE A HUGE SPIKE IN TRAFFIC AS PEOPLE WILL BE GOING TO THE XM SITE TO ACTIVATE THEIR RADIOS.

Oh, I'm sorry. I don't get it.Good points. I have thought all along that the plan XM had was to use all the nationally exposed elements that they offer to bring people into XM and then sell them on O & A once they are in. I think they do kinda lose some new subs that they could have because former fans don't know they are back, but for bringing in new people from non-O&A markets, this is the way to do it. As long as they get the word out in the O&A syndication markets soon.

[JohnnyGriswold]

Nobody is saying that XMradio.com should look like foundrymusic.com, but whenever there is an article written about XM, it usually mentions that MLB, Opie and Anthony and Bob Edwards are part of the programming. So then why would they just have two out of those three featured on their website now? We all want them to succeed and, to me, it's not whining to want XM to do more.

[Tenbatsuzen]

How about the quality and content of the show? Now there's a novel concept...


As of right now, they are still seen as those "Church Sex Guys". Baby steps.

It is all about O&A to a majority of us here.

Ah, but NOT to the 3 million XM subscribers.

I have spoken to several O&A fans who had no idea they were back. I saw on another messageboard that someone from Buffalo was using them in the past tense, and I told them they were back and the dude freaked out he was so happy.

I believe that XM's marketing push in 2005 will target the 20 markets that O&A were syndicated to, and pick up O&A's fans that aren't the true hardcores like us, but the casual fan that still will listen to at least an hour of the show each day.

Remember - messageboard users are the hardcores - the P1's. They got US. Now they have to go after the uninformed masses. I truly think that XM will come up with a marketing plan that will target the people who are unsure if they want to go to Sirius or XM, and that this will swing them the right way.

[JhaxShucksChock]

How about the quality and content of the show? Now there's a novel concept...

Bach, I don't disagree, but when you're talking about marketing and commercials, you can't really get across that it's a better show than what else is out there other than just saying it. I think the other people make some great points, especially the fact that Sirius has nothing else other than Howard once the NFL is done for the season. Also, there's a thread on here about a response from XM to a letter BostonStrangler wrote about the lack of promotion of the show. Unless the guy is completely lying, it's a pretty interesting read, and yes I'm too lazy to find a link.

[SurlyTonyDanza]

I'm with Tenbatsuzen. Doesn't let being a fan cover rational thought.

[NightStalker3]

Good points Tenbatsuzen. The best we can all do here is keep adding snow to the snowball.

[JohnnyGriswold]

I have spoken to several O&A fans who had no idea they were back. I saw on another messageboard that someone from Buffalo was using them in the past tense, and I told them they were back and the dude freaked out he was so happy.


Well, if he was researching satellite radio, he still wouldn't know they were back by visiting XMradio.com today. haha.

[Ballbuster1]

Bach, I don't disagree, but when you're talking about marketing and commercials, you can't really get across that it's a better show than what else is out there other than just saying it. I think the other people make some great points, especially the fact that Sirius has nothing else other than Howard once the NFL is done for the season. Also, there's a thread on here about a response from XM to a letter BostonStrangler wrote about the lack of promotion of the show. Unless the guy is completely lying, it's a pretty interesting read, and yes I'm too lazy to find a link.The e-mail to Boston Strangler is here:
http://www.wackbag.com/showthread.php?t=18844&highlight=E%27mail :action-sm

[JhaxShucksChock]

Maybe we're all just really weird for somewhat keeping up with the situation, but if anyone were to take the crazy route of putting "opie and anthony" into your standard search engine, like I just did, the first three links are www.opieandanthony.com, www.foundrymusic.com and a link to the XM site about their channel. I guess I'm just silly, but if I was curious about what was going on with them, I might just put those three words into a search engine and about 10 seconds later I'd know all I'd need to know.

[generoso]

I'm just happy to hear them again that was a rough 2 years (but we got thru it with many way thanks again to all). It has only been 2 months. This is a unique show how much advertising does there playboy chanell get close to none. The army is building just look at the numbers joining this board alone from what I see almost 30 a day give or take. How big were they when they got to WNEW how much advert was there. This is what makes OnA Differ from other shows. The fans doing sticker stops making asses on public tv going to rallies of other shows taking down boards all of that. Even in the weekly e-mailing they are not mentioned to me thats a bigger crime. But I'm not in control of that. I can only do so much and I do. well half time over COME ON MANNING THROW THE DAM BALL I NEED 4 MORE FFL POINTS

[Hoagie]

I believe that XM's marketing push in 2005 will target the 20 markets that O&A were syndicated to, and pick up O&A's fans that aren't the true hardcores like us, but the casual fan that still will listen to at least an hour of the show each day.That's exactly what I've been waiting for them to do. I was hoping it would get underway before Christmas as to minimize the number of people who lock themselves into the doggy in anticipation of what they think is the only decent hot talk show left on the air. (because they don't know O & A are back on yet) But it takes time for shit to get done on Washington. As for the national advertising spot, it wouldn't hurt to mention them in one or two ads but you have to focus on Bob Edwards, MLB, Snoop Dogg, and even Elton John. These are the people that will be recognized by the entire country. As for not being on the home page, I don't think it will even have any effect on anything. People don't make their decisions on what to buy based solely on the products home page. Anyone doing any research will check the content and see them there. It's not a big deal.

[Bach]

Complacency is a pandemic. The key word that's being overlooked here is "retention." In the marketing realm, it means delivering consistent key messages to all possible members of a particular target audience. Outside the world of marketing, it means "out of sight, out of mind." O&A have been out of sight for two+ years, leaving thousands of hardcore fans wondering and searching. Now, XM has an opportunity to practice retention marketing, by delivering the key messages that these people want to hear. Many of these people are the former P1s that were spoken of.

On the other side of the coin, XM has the chance to reach those that may have only sampled O&A in an AQH, or never heard of them at all. They are doing a poor job. Displaying them on their website should be a given, not a major coup. And when/if this becomes a given, it will only then reach the point of a crappy, half-ass marketing effort. "Sex in the church" aside, they are doing an awful job of leveraging what I said in an earlier post -- quality content. Ever hear the promos they run for O&A on Channel 150? They use the f'ing Rich Vos "tor-till-a/Lean Cuisine" bit! Not only is that not funny, but those that aren't O&A listeners will have no idea what it means! This isn't savvy promotions, it's pathetic.

Members of this messageboard have every right to be upset at the severe lack of attention being given to the boys. Fans of O&A who don't yet know that they're back on XM should be even more irritated. They've missed almost three months of the boys' show, because XM couldn't get it together. Marketing should have begun the day after the contract was signed. The fact that they "say" that there will be a big push in 2005 is worthless, when you look at the potential revenue that could have been generated from all the O&A fans that should have known the boys were back from day one.

[JohnnyGriswold]

Complacency is a pandemic. The key word that's being overlooked here is "retention." In the marketing realm, it means delivering consistent key messages to all possible members of a particular target audience. Outside the world of marketing, it means "out of sight, out of mind." O&A have been out of sight for two+ years, leaving thousands of hardcore fans wondering and searching. Now, XM has an opportunity to practice retention marketing, by delivering the key messages that these people want to hear. Many of these people are the former P1s that were spoken of.

On the other side of the coin, XM has the chance to reach those that may have only sampled O&A in an AQH, or never heard of them at all. They are doing a poor job. Displaying them on their website should be a given, not a major coup. And when/if this becomes a given, it will only then reach the point of a crappy, half-ass marketing effort. "Sex in the church" aside, they are doing an awful job of leveraging what I said in an earlier post -- quality content. Ever hear the promos they run for O&A on Channel 150? They use the f'ing Rich Vos "tor-till-a/Lean Cuisine" bit! Not only is that not funny, but those that aren't O&A listeners will have no idea what it means! This isn't savvy promotions, it's pathetic.

Members of this messageboard have every right to be upset at the severe lack of attention being given to the boys. Fans of O&A who don't yet know that they're back on XM should be even more irritated. They've missed almost three months of the boys' show, because XM couldn't get it together. Marketing should have begun the day after the contract was signed. The fact that they "say" that there will be a big push in 2005 is worthless, when you look at the potential revenue that could have been generated from all the O&A fans that should have known the boys were back from day one.

exactly.

[Hoagie]

The other problem with bombarding the public with O & A ads as soon as they signed is that the boys are still considered those "DJs that had that sex thing in that church" to the general public. And that could make some stockholder very nervous. Now, after a couple of months of broadcasting without throwing the religous communities into a complete fit of outrage, they may be able to put their name out there more without being accused of working for the devil.

[JohnnyGriswold]

The other problem with bombarding the public with O & A ads as soon as they signed is that the boys are still considered those "DJs that had that sex thing in that church" to the general public. And that could make some stockholder very nervous. Now, after a couple of months of broadcasting without throwing the religous communities into a complete fit of outrage, they may be able to put their name out there more without being accused of working for the devil.

That makes no sense to me. Opie and Anthony were gone for over TWO YEARS! I may not be a marketing guru, but if I made a big time signing, I sure would promote them right from the start.

[Bach]

The other problem with bombarding the public with O & A ads as soon as they signed is that the boys are still considered those "DJs that had that sex thing in that church" to the general public. And that could make some stockholder very nervous. Now, after a couple of months of broadcasting without throwing the religous communities into a complete fit of outrage, they may be able to put their name out there more without being accused of working for the devil.
Now that is a really valid point. However, there is the possibility that the stockholders, being business savvy, would see the financial opportunity in having those "sex in the church guys", because of the rabid fan-base that is attached to them. There's also the chance that some of the stockholders are also fans themselves. O&A had a huge listener base in the money demo. Each of those people were completely capable of becoming shareholders. But regardless, you can't run a business on worry and speculation. When you've got a potential cash-cow like O&A, you've got to milk it.

[Tenbatsuzen]

Did you guys ever stop to think that there were budgets and other things to deal with, and that promotion costs money?

One of the major reasons that Sirius is bleeding money is because they are throwing money around left and right, and XM is not.

BTW, I have yet to see one ad for Howard. Outside of the Sirius website, all of Howard's promotion has been 1) his show and 2) the news media.

With the new year, XM has a new budget to play with, and new media buys to make.

For all you know (or don't know), XM may have a Super Bowl spot in the works.

[Hoagie]

Did you guys ever stop to think that there were budgets and other things to deal with, and that promotion costs money?

One of the major reasons that Sirius is bleeding money is because they are throwing money around left and right, and XM is not.

BTW, I have yet to see one ad for Howard. Outside of the Sirius website, all of Howard's promotion has been 1) his show and 2) the news media.

With the new year, XM has a new budget to play with, and new media buys to make.

For all you know (or don't know), XM may have a Super Bowl spot in the works.And remember, they brought in an independant PR firm for O & A. It takes time to develope a campaign.

[Tenbatsuzen]

Before you guys get excited, I'm pretty sure there WON'T be an XM Superbowl spot, because of the NFL's deal with Sirius. So don't read into something. I was making a hypothetical example.

If I was XM, I would be driving the XM Van around in an area with the highest concentration of potential O&A listeners - Males 18-49. In other words, why not drive the van around in the parking lot of the Jets/Pats game next weekend?

[Tenbatsuzen]

That makes no sense to me. Opie and Anthony were gone for over TWO YEARS! I may not be a marketing guru, but if I made a big time signing, I sure would promote them right from the start.


No, you don't promote them right from the start, because they are still seen as the Church Sex Guys, 2 years off or not. They'll be remembered for what they did last, which was SFS3.

Even O&A said (on McEnroe?) that most people don't know them by name, they know them as the Church Sex Guys.

[JohnnyGriswold]

The start of this thread really has nothing to do with an all out O&A advertising campaign.

The point was that XM doesn't have any kind of image/banner/photo promoting the O&A show on their home page.

You don't need a PR firm to do something as simple as make a banner. There's even a cozy spot in the lower left hand corner that you could place it.

Fans (and I'm sure O&A themselves) are tired of dumb things that XM does. Washington seems to drop the ball a lot and fans are calling them on it.

O&A had to take the WOW sticker promotion and do it themselves. How hard is it for XM to mail out stickers? Do they need to wait for the PR department to do it? Gotta wait till 2005 for the stickers?

Stupid stuff like that is what has fans riled up.

[JohnnyGriswold]

No, you don't promote them right from the start, because they are still seen as the Church Sex Guys, 2 years off or not. They'll be remembered for what they did last, which was SFS3.

Even O&A said (on McEnroe?) that most people don't know them by name, they know them as the Church Sex Guys.

Well, if I were XM, I'd promote the fact that they are NOT just the Church Sex Guys.

They actually DO have talent and they actually make people laugh more in one day than Howard makes people laugh in a week.

But lets not promote them. Lets let everyone continue to think they are STILL off the air or that they are STILL just the Church Sex Guy.

I just have a different opinion. And that's ok. I respect yours.

[Tenbatsuzen]

Washington did fuck up the WOW stickers, but there's too many cooks in the kitchen.

Remember - O&A do not have the same control they did back in the Spring of 2002. They are the new guys at a new company, a company that TOOK A RISK in signing them, and now are starting to enjoy the dividends a risk like this gives you.

So now they are giving them a little more leeway and letting them do things their way.

I like to compare the O&A signing to the Knicks taking on Spreewell or whatever team takes on Artest when he comes back.

[Bach]

You don't need a PR firm to do something as simple as make a banner. There's even a cozy spot in the lower left hand corner that you could place it.

O&A had to take the WOW sticker promotion and do it themselves. How hard is it for XM to mail out stickers? Do they need to wait for the PR department to do it? Gotta wait till 2005 for the stickers?

Please bear in mind that PR is NOT marketing. PR will NOT handle sticker stops, banner ads or television spots. Public relations is about educating the consumer public and building credibility. This takes time. PR is an amazingly effective communications vehicle, but it needs marketing support. Anyone that thinks that all will be well because PR is coming is mistaken. All will be better, when PR begins educating mainstream media about the benefits of O&A and building credibility with the audience by reinforcing the message that O&A is a good show. But if XM doesn't consistently merchandise the PR successes and the O&A key messages to both the existing and potential audiences they'll be back to square one within months.

[Hoagie]

Well XMs promotion has been lacking, I won't argue that. But there are reasons. If they don't get something going in the new year, then there will definitely be a problem. But I'm not going to freak out just yet. As for the home page, they had O & A on the page for the longest time. They just changed it to reflect the national ad campaign they're running right now. I would be pissed if I thought it would adversely affect the show. But it won't. Anyone going to that website either already has XM or is researching to buy a satellite radio. No one buys a product based solely on their home page. They will navigate the site and they will see info on the show when they are looking at the content.

[JohnnyGriswold]

I work for a newspaper and I do a lot of banner artwork for each product we put out. You can bet your ass that my bosses come to me every day to make sure there's a button on our home page for every single thing that is under our publication umbrella. From the small dollar stuff to the high dollar stuff. Of course there are different promotions that get better placement, but we don't take a banner or button completely off of our website.

[Stinkysteve]

I'm sure they could get a banner from the nice people at Foundry Music to stick on their home page to link them in to the O & A page on the XM site.

[reefdweller]

It never really dawned on me how little exposure there has been since O&A have gone to XM until I spoke to people at work. I posted about it in a thread I made about a week or so ago. Since then I've talked with numerous other people who I know liked both HS and O&A. Most of them had no idea they were back on the air. While I agree that they should have some degree of exposure on the XM home website, they will need much more than that.

I think that what's happening in Syracuse today with the Citadel radio station, and what will be coming out next year that much more effort will be made to do that.

As a sidenote, I also spotted a truck on the way into Jersey on Saturday where the trucker had made a sign on his truck with O&A on XM, the channel 202 and WOW xm.com, etc... I like that kind've grassroots attitude and we need more of it in the meantime until XM gets everything in gear. I just wish I had my camera at the time so I could've taken a picture.

[kid afrika]

Just listen to the fucking show and shut the hell up.

Why do you honestly care about how much advertising the show gets? You know about it, right?

If you really had the skills to run a successful company wouldn't you be doing it instead of posting complaints on a message board about how someone else runs their company?

Sorry, I just find this whole gung-ho attitude to be a bit overzealous and desperate.

[Netzy]

XM doesn't need someone to create a banner for them. There was a banner. But now, there's plenty of big stuff going on at XM. O&A will not always be the central focus. For a long time there was a popup with O&A.

To us, O&A is very important. I got XM because of O&A (and I already invested in SIrius equipment). That's a big chunk of change to lay down because of one damn show. Granted, I listen to all sorts of XM channels now. We are a niche group.

If you click on programming, there is an O&A banner.

Sometimes people get so whiney. Too much on the homepage makes things cluttered. Chill out.

[Torlough]

Hey how about this idea for marketing. Syndicate the show (censored and delayed) on Terrestrial radio. giving you a taste of the virus for free and promoting the XM show and uncensored for the subscribers.

















Nah that would be just silly :rolleyes

[JoeyDVDZ]

Wanna know why Sirius is pushing Stern so hard? It's all they fucking have. They lose the NFL for 9 months in 5 weeks. They have no NHL because of the lockout. So they are grasping for whatever they have.

I'm as disgusted as anyone else that O&A haven't been pushed as much. But do you want to know what the problem is? Quite simply, and I've said this over and over again, O&A do not, do not, do not, do not have the same national prescence that Howard, Bob Edwards, or Major League Baseball has.

And still, they have to build a "virus-base". What are you gonna base the marketing around? "Hey, remember those two guys that made people have sex in a church?"
You know, I have tried to see your point of view. You rage and rant every time someone makes the heinous mistake of "whining" about the lack of promotion the O&A show gets. You know, you're right. The boys ARE 20% ahead of projections, making the flapping suits at XM very happy.



Imagine how far they'd be ahead of the game with even the tiniest amount of concerted effort at promotion.

Fuck 2005. What happened to Summer 2004, when the "big announcement" was made? That was lame, and if you have half a brain, you'd admit that too.

If you're a "true fan" of the show, with all your attempts to shut up those who want to see real effort made to promote the show, god help this show if there are more like you.

[pajamajones]

I love when the little girls get their panties in a bunch.........:)
XM does lots of advertising on TV. Twice as much as Sirius.

[Torlough]

and of corse there is no promotion anywhere else on the net........

http://www.geocities.com/guysdrinkingbeer/oabannerad.JPG

Maybe bitching about the bosses makes "good radio". Maybe the boys wanted to start slow and work out all the kinks and develop a large following gradally.

But what do I know I am just a listener.

[Netzy]

If you're a "true fan" of the show, with all your attempts to shut up those who want to see real effort made to promote the show, god help this show if there are more like you.
Yeah, you're with us or against us.

Ich.

When I see posts like this, all I can think of is one name: Howard.

I'm a huge fan of the show, and I've also made a comment or two trying to cast a little perspective from outside channel 202. One of my buddies listened to the show everyday. He listened more than I did. I can't convince him to sign up for XM. Does that surprise me? Not at all. I bet it would surprise a few folks on here, though.

Wackbag is a good place for fans to B.S.; please don't make people feel uncomfortable because they don't goosestep behind Op and WBL.

[JoeyDVDZ]

You don't understand. I am not one of those lockstep nazi types, I'm not a fanatic. But I have been paying attention to the lack of promotion that O&A have had from XM since they made their announcement over the summer. There has been next to none, which I just don't understand. They have the potential to be the biggest radio show on any format, if they're marketed properly. That was my point, and I'm sure also the points of everybody else who has "whined" about the lack of promotion for the show. And if you wish not to be made uncomfortable for your opinions & posts, why should the same courtesy not be extended to the "whiners" as the fans who expressed their concerns were dubbed?

[JoeyDVDZ]

I love when the little girls get their panties in a bunch.........:)
XM does lots of advertising on TV. Twice as much as Sirius.
Sure they do, I've seen the commercials. That's not the point. They have the best shock radio show in the nation on their satellites. and they're not using that.

[JoeyDVDZ]

Yeah, you're with us or against us.

Ich.

When I see posts like this, all I can think of is one name: Howard.

I'm a huge fan of the show, and I've also made a comment or two trying to cast a little perspective from outside channel 202. One of my buddies listened to the show everyday. He listened more than I did. I can't convince him to sign up for XM. Does that surprise me? Not at all. I bet it would surprise a few folks on here, though.

Wackbag is a good place for fans to B.S.; please don't make people feel uncomfortable because they don't goosestep behind Op and WBL.
And don't take me out of context, dick. I was being sarcastic with my "true fan" comment, as I made abundantly evident in my post.

[Torlough]

Sure they do, I've seen the commercials. That's not the point. They have the best shock radio show in the nation on their satellites. and they're not using that.


Hmm I wonder who will get more People to subscribe to XM radio?

Opie and Anthony????

Elton John???


Well if I were an exec at XM I would go the Elton John rout for TV and use other methods to promote O&A.

Which seams to be what they are doing.

[fandango86]

This message board is a way for the fans to feel like they are part of the show. A running theme on the show is that XM doesn't do enough to promote the show. Therefore that becomes a running series of threads on the message board, as the fans attempt to empathize with the boys. Whether you agree or disagree that XM is doing enough promotion, I'm puzzled by the apparant surprise and disgust some people are showing that the topic keeps surfacing. If it's a topic on the show, it certainly deserves to be a topic on this message board.

Oh yeah, the topic - The banner ads should be used to promote special events - 'This week on O&A...' or freeplay weeks, etc. Otherwise, they just become part of the background. Whatever the reason, (many good ones by Tanbutzuzen sp?) XM will never totally identify themselves with O&A, that's why they're on the premium channel.

[Torlough]

This message board is a way for the fans to feel like they are part of the show. A running theme on the show is that XM doesn't do enough to promote the show. Therefore that becomes a running series of threads on the message board, as the fans attempt to empathize with the boys.

Did I miss something were the boys upset about being taken off the homepage? I didn't hear that bit today.

[fandango86]

Did I miss something were the boys upset about being taken off the homepage? I didn't hear that bit today.
:rolleyes:

[CornJob]

God damn - how bout "don't reply to threads that don't interest you?"

If someone (or a bunch of someones) want to talk about how they wish there were more promtion - so what? Why come in all telling people their stupid?

If you don't like the topic and it doesn't violate the TOA, move along... the thread will live or die on it's merits.

[kid afrika]

What good is a discussion where everyone agrees?

[tirus]

that was the whole point. i understand xm is never going to go all out...and i also don't think they'd be offending anyone with the idea of SFSIII with an O & A link off their website.

i'm not complaining, really. i'm looking forward to the big promotional push in 2005.

The start of this thread really has nothing to do with an all out O&A advertising campaign.

The point was that XM doesn't have any kind of image/banner/photo promoting the O&A show on their home page.

You don't need a PR firm to do something as simple as make a banner. There's even a cozy spot in the lower left hand corner that you could place it.
.

[ImaRacist]

Almost a year later and finally O&A are prominently featured on the main page

http://kopecon.com/images/xmonawebsite.jpg

Though to nitpick. Its hard to see "Opie & Anthony". Most people won't know who those two guys are. "Opie & Anthony Show" should be really bold and really big.

[busterbros]

Hasn't this been discussed in a more timely thread (or two)?

[ImaRacist]

i searched and couldn't find anything. I used the term "xm website"

[kidconnor]

I was a big advocate of more ONA based ads to counter Sirius based on the "Hoo-Hoo Factor". Stern has alot of listeners nationwide. When he makes his jump alot with go with him. Now there are 2 companies to chose from, and most people, when purchasing a unit, usually sign up for 2-3 year deals for a fraction off the subscription price. Most view it as a one time choice. They can't compare one to the other for free, so they choose a side and stick with that one for a substantial time due to the car/home set-ups they might install and the deal they might have signed. Basically making a finacial commitment. The time to get them FROM Howard and to the bbboys was before he made his switch. Once he goes and those units are signed already it is unlikely people will switch companies. I feel there was alot of lost time and the window to get Howard fans and turn them onto a better show is quickly closing. I KNOW there are other things going on in XM. I get it. But to not counter the competitions BIGGEST talk radio show with the only other show who EVER had a chance of toppling him on regular radio is a poor choice. Either way I love the show and I hope it works out for XM. Lets hope they have some thing in place to promote the show to get it to the level where it deserves to be at.

[Minge]

Howard isn't the biggest factor in radio, there are shows that do better than him. Howard's more like the Stalin of radio.

[Farm Flufer]

My own run-in with the lack of promotion for O&A.

I went in to our Northen Virginia office today and noticed that one of our guys has an XM antenna on his work truck. Took a peek inside and there's a SkyFi 2 sitting there. So I go over to the guy to see if he's a fan.

Me: "Hey, I see you have XM in your truck."
Him: "Yeah, I've had it for about a year."
Me: "You listen to Opie and Anthony?"
Him "Never heard of them"

DOH! Great job marketing team.

Anyway, I went in to my "Spread the Virus" mode and hopefully will contribute to the cause, if only one at a time. He did say he will definatly give 202 a listen.

Enough drunk posting for now.

[NORTONnFRIENDS]

Crutchfield catalog finally put the boys in the cat, and in front of Bob Edwards at that.

[Neo_Is_God]

Crutchfield catalog finally put the boys in the cat, and in front of Bob Edwards at that.

why does that ghoul get all the attention?

[ol' Cabey leg]

HOO HOO is a big name, and i have a feeling alot of people that have only heard of him but never had his show in their market will sign on to sirius. I think XM really should've focused on those areas marketing the boys.