Arbitron Ratings called

[poopiebottoms]

Got a phone call last night from "Arbitron Radio ratings" wanting to know what radio shows I listened to in the past week.
I told the lady that everyday I listen exclusively to the bbboys, and XM radio, but nothing on broadcast radio because XM is more gooder.
I don't know much about how this works, and even if this helps the boys. Anyone know anything about this, or ever have them call?

WBL? Did I do good?:idontknow

[Bach]

I do believe that Arbitron does track when people respond that they listen to satellite radio, but the only thing that truly helps the boys is new subscribers. So if you want to help them, make sure that everyone you spread the virus to PAYS FOR THEIR XM!

[valley_stream]

satellite does not have ratings

[SaltyDelights]

According to a somewhat outdated page on it's website, Arbitron does recognize satellite radio in it's surveys. Those people surveyed can only respond by selecting which service they are listening to, not a particular station on the service.

Arbitron eventually plans change their policy to recognizing the indivual channels, which makes no sense at this point seeing as how few subscribers the services have compared to the total population.

http://www.arbitron.com/radio_stations/racmin11_02-satellite.htm

You did well telling them you listened to XM. Unfortunately I don't think that that many other people will say the same thing for them to crack the top 30 (or crack a 0.2), That is important because it is usually the top 30 that get printed in various publications. In such cases, the only way to know how they did was to actually be an Arbitron subscriber.

[Butt Nugget]

It's my understanding from things I've read that broadcast companies also sign contracts with Arbitron. There was a big Taa Doo on the dentist board about-don't hold me to this, it's been awhile-Infinity not resigning with Arbitron and how it would affect their advertiser draw as they need those numbers as a pitch.

[biometricks]

I thought the subject "Arbitron Ratings called" was going to be the start of a Moonachie-style joke... oh well [cricket, cricket]

[Bach]

I thought the subject "Arbitron Ratings called" was going to be the start of a Moonachie-style joke... oh well [cricket, cricket]
By request...

http://img91.exs.cx/img91/5525/hscrickets2cf.jpg

[Smoke]

It's my understanding from things I've read that broadcast companies also sign contracts with Arbitron. There was a big Taa Doo on the dentist board about-don't hold me to this, it's been awhile-Infinity not resigning with Arbitron and how it would affect their advertiser draw as they need those numbers as a pitch.

From time to time broadcasters won't pay for the ratings books due to pricing or irregularities that disfavor a given boardcaster. While the station will still know how it did, they're not allowed to use the information to sell advertising.

There's even been embargoed markets, which can be either no ratings are conducted or no ratings are published. The listeners 12+ will get posted for free on Radio and Records, but the critical info is the more precise stuff. If you're selling the WWE advertising, they'll want young men, etc. Some groups are worth more than others, so you could have a lower rated station (WPLJ for example) where the station bills very well because it attracts a high-spending demographic.

[abudabit]

The only thing ratings are for is to entice advertisers. Not very useful since XM probably has more indepth survey information.

[Butt Nugget]

From time to time broadcasters won't pay for the ratings books due to pricing or irregularities that disfavor a given boardcaster. While the station will still know how it did, they're not allowed to use the information to sell advertising.

There's even been embargoed markets, which can be either no ratings are conducted or no ratings are published. The listeners 12+ will get posted for free on Radio and Records, but the critical info is the more precise stuff. If you're selling the WWE advertising, they'll want young men, etc. Some groups are worth more than others, so you could have a lower rated station (WPLJ for example) where the station bills very well because it attracts a high-spending demographic.

Thanks. The numbers stuff never made much sense to me. I only figure out it had to do with advertising but never got the logistics.

[Hudson]

Aren't the satellite ratings done by subscriptions rather than the old format???
so who cares about Arbitron???