SOS
10-23-2006, 06:57 AM
Mediaweek (http://www.mediaweek.com/mw/news/tvstations/article_display.jsp?vnu_content_id=1003286285)
Arbitron Survey: Adult Stations Lose Steam
Katy Bachman
OCTOBER 23, 2006 -
Radio stations targeting 18-34-year-olds got their usual ratings boost in the Arbitron summer survey (June 29–Sept. 20), causing Adult-oriented stalwarts such as Clear Channel’s WLTW-FM in New York, which held its No. 1 rank, to lose some share. Meanwhile, Spanish-language stations nabbed the No. 2 and No. 5 spots in New York and the No. 1, 2 and 4 spots in Los Angeles.
Several Clear Channel Contemporary Hit Radio/Top 40 stations were up, including WHTZ-FM in New York, which was up to 4.9 share from 4.5 to come in No. 3; KIIS-FM in L.A., (to 4.8 from 4.6), also No. 3; WIOQ in Philadelphia, (3.7 over 3.1); and WKQI-FM in Detroit (5.0 from 4.7) to rank fourth. “You get concerned when the summer doesn’t look good for a CHR,” said Rich Russo, director of broadcast services for JL Media.
Urban stations also gained new share, including Emmis Communications’ WQHT-FM in New York (4.1 from 3.9) and KPWR-FM in LA (3.8 from 3.1) and Clear Channel’s WGCI-FM in Chicago (5.7 from 4.8).
Sans Howard Stern, the morning audience is still shifting in New York, mostly to Luis Jimenez on Spanish Broadcasting System’s WSKQ-FM, which is ranked No. 2. Jimenez was No. 1 among adults 18-34 (generating a 13.8 share) and 25-54 (a 9.3 share).
Despite adding Opie & Anthony to many CBS Radio stations, the Free FM format is taking time to click. Overall ratings for Free FM stations dipped in New York (WFNY-FM), L.A. (KLSX-FM) and Philadelphia (WYSP-FM). In Chicago, WCKG-FM remained at the bottom of the market, but WJFK-FM in Washington, D.C., held steady.
Opie & Anthony had mixed results, pulling their best ratings performances in New York and Boston (on CBS’ Rock station WBCN-FM) where the duo is best known. In New York, O&A came in third among their target men 18-34 demo and No. 2 among men 18-49 and 25-54. But in Philadelphia, their ratings were off, declining to 6.8 from 9.6 among men 18-34.
In Washington, it’s a case of Howard who? The Sports Junkies on WJFK-FM are pulling higher ratings than Stern did a year ago among men 18-34, men 25-54, men 18-49 and adults 18-34.
Arbitron Survey: Adult Stations Lose Steam
Katy Bachman
OCTOBER 23, 2006 -
Radio stations targeting 18-34-year-olds got their usual ratings boost in the Arbitron summer survey (June 29–Sept. 20), causing Adult-oriented stalwarts such as Clear Channel’s WLTW-FM in New York, which held its No. 1 rank, to lose some share. Meanwhile, Spanish-language stations nabbed the No. 2 and No. 5 spots in New York and the No. 1, 2 and 4 spots in Los Angeles.
Several Clear Channel Contemporary Hit Radio/Top 40 stations were up, including WHTZ-FM in New York, which was up to 4.9 share from 4.5 to come in No. 3; KIIS-FM in L.A., (to 4.8 from 4.6), also No. 3; WIOQ in Philadelphia, (3.7 over 3.1); and WKQI-FM in Detroit (5.0 from 4.7) to rank fourth. “You get concerned when the summer doesn’t look good for a CHR,” said Rich Russo, director of broadcast services for JL Media.
Urban stations also gained new share, including Emmis Communications’ WQHT-FM in New York (4.1 from 3.9) and KPWR-FM in LA (3.8 from 3.1) and Clear Channel’s WGCI-FM in Chicago (5.7 from 4.8).
Sans Howard Stern, the morning audience is still shifting in New York, mostly to Luis Jimenez on Spanish Broadcasting System’s WSKQ-FM, which is ranked No. 2. Jimenez was No. 1 among adults 18-34 (generating a 13.8 share) and 25-54 (a 9.3 share).
Despite adding Opie & Anthony to many CBS Radio stations, the Free FM format is taking time to click. Overall ratings for Free FM stations dipped in New York (WFNY-FM), L.A. (KLSX-FM) and Philadelphia (WYSP-FM). In Chicago, WCKG-FM remained at the bottom of the market, but WJFK-FM in Washington, D.C., held steady.
Opie & Anthony had mixed results, pulling their best ratings performances in New York and Boston (on CBS’ Rock station WBCN-FM) where the duo is best known. In New York, O&A came in third among their target men 18-34 demo and No. 2 among men 18-49 and 25-54. But in Philadelphia, their ratings were off, declining to 6.8 from 9.6 among men 18-34.
In Washington, it’s a case of Howard who? The Sports Junkies on WJFK-FM are pulling higher ratings than Stern did a year ago among men 18-34, men 25-54, men 18-49 and adults 18-34.