Another Reason YouTube Sucks

circpro

No Complaints here
Nov 15, 2004
1,626
0
261
Atlanta, GA
#1
http://www.newsvine.com/_news/2007/08/21/911423-youtube-videos-to-have-overlay-ads

NEW YORK — Video advertising is coming to YouTube, but it won't be the type common at sites elsewhere. Starting Wednesday, the popular video-sharing site plans to feature semitransparent "overlay" ads at the bottom of selected video clips.

The ad disappears after about 10 seconds if the viewer does nothing; the featured clip automatically pauses if the viewer clicks on the overlay to launch the full pitch.

YouTube said it was trying to avoid pre-rolls that precede the main feature at sites like Microsoft Corp.'s MSN, which partners with The Associated Press on a video news service.

Shiva Rajaraman, product manager for YouTube, said internal tests show more than 70 percent of people give up when they see a pre-roll. By contrast, less than 10 percent decide to close an overlay, which they can exit by clicking on an "X" in a corner.

The overlay format also gives advertisers more flexibility, he said, because they aren't constrained to keeping a video ad at 15 or 30 seconds to avoid defection. Because a viewer chooses to watch, a video ad can run much longer — clicking on one test overlay launched a 2-minute trailer for "The Simpsons Movie."

YouTube, which Google Inc. bought last year for $1.76 billion, is still trying to justify its hefty sales price. Despite its huge audience, YouTube generated about $15 million in revenue last year, based on figures provided in Google's annual report.

The site already has been showing display ads, but video ads look to be far more lucrative, particularly as they attract brand-name advertisers already used to buying video spots on television.

Initial video advertisers on YouTube include Warner Music Group Corp., News Corp.'s 20th Century Fox and Time Warner Inc.'s New Line Cinema. They will accompany video clips from selected partners, including Warner Music, the band Killswitch Engage and dozens of heavy video contributors accepted into a user-partner program.

Marketers can target their ads by user demographics, location, time of day or genre, such as music videos or sports. They won't be able to buy ads by keywords, though, the way Google allows merchants to purchase text ads triggered by a user's search terms.

And unlike Google's pay-per-click search ads, advertisers will be charged by eyeball — $20 per thousand viewers — regardless of whether the user clicks on the overlay.

Revenues will be split with the video owner, although officials won't say how. The video owner can decline all ads or selected ones, such as those from competitors.

Despite differences with Google's keyword ads, which generate the bulk of the company's revenues, officials said the two share a common goal of being nonintrusive.

"Ads need to provide value to the user community," said Eileen Naughton, Google's director of media platforms. "We've proved over and over again on Google that ads are really useful information when users raise their hands and engage with them."
 

martianvirus

READY THE ANALPROBES!!!!!!!!
Nov 20, 2005
19,062
134
268
Las Vegas, NV
#3
Are people really this stupid? Why sit around creating threads about something sucking? If you and other people decide that you don't like the service, go somewhere else. When the views go down on youtube, they will either fix it or go out of business. It's how things work.
 

locallounge

Bite It, You Scum!
Jul 31, 2005
381
0
0
#4
Are people really this stupid? Why sit around creating threads about something sucking? If you and other people decide that you don't like the service, go somewhere else. When the views go down on youtube, they will either fix it or go out of business. It's how things work.
It looks like the guy was just making an informative topical/news related post....but he just happened to make the headlining title his own opinion. At least thats what I gathered.
 

martianvirus

READY THE ANALPROBES!!!!!!!!
Nov 20, 2005
19,062
134
268
Las Vegas, NV
#5
It looks like the guy was just making an informative topical/news related post....but he just happened to make the headlining title his own opinion. At least thats what I gathered.
By making the title of the thread his opinion, that's what the thread is about.
 

locallounge

Bite It, You Scum!
Jul 31, 2005
381
0
0
#6
By making the title of the thread his opinion, that's what the thread is about.
Only if you are small minded enough to not read the actual article he posted. Read past the headlines and form your own opinion....its a dying art nowadays.
 

martianvirus

READY THE ANALPROBES!!!!!!!!
Nov 20, 2005
19,062
134
268
Las Vegas, NV
#9
So because you know I'm right, all you can do is resort to childish games.
 

locallounge

Bite It, You Scum!
Jul 31, 2005
381
0
0
#10

Larz

****Self-Banned****
It's My Birthday!
Feb 12, 2006
2,678
2
228
NYC E. Village, No Homo
#11
Splitting revenues with the video owner is kinda cool really. Doesn't say what % goes to the video owner, but most asshole companies wouldn't even think of sharing a penny.

Of course the flip side is the inevitable flood of lawsuits this will open up which is kind of a downer... but still the positives outweigh the negatives.
 

circpro

No Complaints here
Nov 15, 2004
1,626
0
261
Atlanta, GA
#12
Are people really this stupid? Why sit around creating threads about something sucking? If you and other people decide that you don't like the service, go somewhere else. When the views go down on youtube, they will either fix it or go out of business. It's how things work.
Hey Art Bell, take your own fucking advice, if you don't like the thread title don't view it.....
 

Joe Avezzano

Registered User
Jul 9, 2006
1,000
1
0
#13
I would just like to know if anyone here has actually bought something on a whim just because of a banner ad they saw on the internet.
 

martianvirus

READY THE ANALPROBES!!!!!!!!
Nov 20, 2005
19,062
134
268
Las Vegas, NV
#15
Like I already said. You can't sit her and say that youtube sucks its just a service. You don't like it go somewhere else. It's not hard. And really, youtube doesn't suck if they are going to share ad dollars with the people that make the videos. Sounds like a good deal to me.