With the Devils gone and the Nets leaving, the arena where the teams played is looking for a new name. Continental Airlines today said it has opted out of its $1.3 million-per-year deal to have its name on the arena in East Rutherford. The Meadowlands building has been called Continental Airlines Arena for 12 years. "The purpose of our sponsorship was to gain exposure to major league sports fans because they are also our target market," Continental Airlines spokesman Dave Messing said. "With the absence of major league sports in the Arena, the sponsorship was no longer aligned with our marketing goals." Continental will keep its name on the arena until the New Jersey Sports and Exposition Authority makes a deal with another company, officials said. The New Jersey Nets hope that will be accomplished by Oct. 31, when the team tips off its 2007-08 season at the arena. The sports authority's executive director, George Zoffinger, said four sponsors already have said they were interested in buying the naming rights at prices higher than what Continental was paying. The agency has asked interested parties to submit their bids by Sept. 24. "The governor wanted us to go out for proposals because we had so much interest," Zoffinger said today. "I guarantee we have the makings of a deal. The important thing is we're going to end up making more money from this."