I have no idea also, but I have wondered what made Dana go from "Women will never fight in the UFC", to wanting to put the Rousey/Cyborg fight together like his company depends on it. Also he has been up talking up Rousey like she is the greatest thing ever, tweeting pictures of her, and all that.
To be honest I never understood why he was so down on womans mma to begin with as they were usually the most, or one of the most exciting fights on the Strikeforce shows. All of a sudden Rousey comes along and he has an about face on womans mma. I understand shes hot and marketable, but so was Gina Carano so that kind of blows that reason. To be honest I think Gina is hotter and more marketable then Rousey. The general public would know Gina more because shes been on American Gladiators, in movies, and video games. What has Rousey been in besides the Olympics in a sport that gets zero play.