Domino's Declares A Pan Pizza War

BIV

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Apr 22, 2002
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Domino's declares a pan pizza war

By James O'Toole @CNNMoney September 24, 2012: 2:56 PM ET


One out of every five pizzas sold in the U.S. today is a pan pizza, according to Domino's.
NEW YORK (CNNMoney) -- Domino's is serving up some competition in the pan pizza market.
The Michigan-based chain debuted pan pizza Monday in its locations around the country, challenging Pizza Hut's hold on this slice of the pizza business.

Pan pizza, as the name implies, is cooked in a pan, creating a thick and buttery crust. One out of every five pizzas sold in the U.S. today is of the pan variety, Domino's (DPZ) said.
"There is a standard out there for pan pizza that we realized could be better," Domino's CEO Patrick Doyle said in a statement. "The reason most people buy a pan pizza is for the crust, and that key component should be fresh, never frozen."
The comment was an apparent dig at Pizza Hut, a unit of Yum Brands (YUM, Fortune 500), whose locations use frozen, raw dough shipped by suppliers.
Pizza Hut spokesman Doug Terfehr said his firm wasn't concerned about the new Domino's offering.
"The difference between us and Domino's is that a lot of our business is a dine-in business, so we have to have a restaurant-quality pan pizza, not a delivery-quality pan pizza," Terfehr said.
"Unlike our competition, we would never use raw dough balls shipped in from distant factories in our fresh-baked products," he added.
Ron Paul, president of the food industry research firm Technomic, said that given the popularity of pan-style pizza in regions like the Midwest, its absence from the Domino's menu had been conspicuous.
"You've got a lot going for you if you've got something new to talk about this time of year," Paul said. "If it's football season, it's pizza season."
Pizza Hut led in market share last year among U.S. pizza restaurants with 18%, according to Technomic, followed by Domino's at 11%. Technomic does not have figures for pan pizza sales specifically.
This is the third try at pan pizza for Domino's, after abortive attempts in 1986 and 1997.
http://money.cnn.com/2012/09/24/news/companies/dominos-pan-pizza/
 

Konstantin K

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Aug 25, 2010
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Keep trying, Domino's. Maybe someday people will like you.
 

LiddyRules

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Jun 1, 2005
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#3
A pan should look like a pan and not a plastic bowl.
 

Stormrider666

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Mar 19, 2005
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#4
Where did my post go? Oh well I'll try it again. Although its a little too late now.

In before the pizza snobs and I'm willing to give it a try.
 

Dicktator

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Feb 11, 2006
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#5
From what I hear Dominos has really upped its quality. But there isn't one really close so I just won't drive further to get one.
 

fletcher

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From what I hear Dominos has really upped its quality. But there isn't one really close so I just won't drive further to get one.
That just means they scrape the dogshit off the shoe before serving the dogshit. Or the shoe, that depends on the style of pizza you order.
 

LiddyRules

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Jun 1, 2005
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As I've said before, if I'm in a place where the food options range from Denny's to Domino's, I'd have no problem giving Domino's a shot. But if I'm in a place where I can choose from a variety of different pizza places or know where the good one is, I don't see the point.

That being said, I need to go food shopping and the idea of making a pizza in a cast iron skillet appeals to me now. I believe I shall try it. Though obviously the important thing is doing it so the dough body doesn't become some mushy tomato mush.
 

Ballbuster1

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Aug 26, 2002
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#9
I don't mind Dominos but I wouldn't go out of my way for their pizza.

As for pan pizza, not a big fan no matter who makes it.
 

THE FEZ MAN

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Aug 23, 2002
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#10
i dont see me eating it unless forced too, i dont like pan pizza for one, and this is philly you cant swing a dead cat and not hit a half decent mom and pop pizza joint
 
Aug 16, 2006
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#12
i dont see me eating it unless forced too, i dont like pan pizza for one, and this is philly you cant swing a dead cat and not hit a half decent mom and pop pizza joint
I agree on pan pizza, but the number of good pizza joints isn't the same as it used to be. Where I am, I have Charlie's on the Boulevard, 2 Four Sons stores at K&A and Front & Dauphin, and Taconelli's. Santucci's moved from O St., and Mr. Joe's son's place that took it's place folded. All the other Mom-and-Pop joints around here are those Greek-owned "New England Style" dumps (read: greasy pan pizza with tons of cheese and little sauce). Shitty Domino's and Pizza Hut's hand tossed is fucking manna compared to those greasy pies. And that's bad.
 

WhiteHonkyDevil

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Dec 8, 2004
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#13
From what I hear Dominos has really upped its quality. But there isn't one really close so I just won't drive further to get one.
I tried their "new" pizza right after they started selling it. By far the worst pizza I've ever spent money on. I don't know what the fuck they did to it, but it was terrible. They haven't been good since the 80s
 

Creasy Bear

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#14
There's a Jeff Foxworthy joke in there somewhere.

If you order pizza from the best pizza place in your town, and a Domino's driver pulls up...
 
Oct 4, 2004
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#15
I'd rather go to a mom-and-pop place and save a buck or two, but Domino's is easier to get to, so I'll go there if I'm in a hurry.
 

Creasy Bear

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#16
I'd rather go to a mom-and-pop place and save a buck or two, but Domino's is easier to get to, so I'll go there if I'm in a hurry.
Laziness and impatience... Domino's raison d'etre
 

Neckbeard

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Saturday and Sunday 5-5-5 deal with the liter of soda was promotional genius. Domino's cashed in like crazy on the football game watching people. Domino's is gross, soggy mediocre pizza that isn't as "good" as Pizza Hut but man did I used to eat a shitload of Domino's.
 
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#19
Pizza Hut is the only chain pizza place form my youth that doesn't seem like it changed at all. I used to love Dominoe's and Little Caesar's--especially Little Caesar's--but they both became horrible nasty at some point. The Little Caesar's near me closed when it was still good (probably almost 20 years ago at this point) and one opened up about a year ago and I haven't even bothered to try it because I tried it once about 10 years ago and it was awful. Now they've got that terrible idea of keeping pizza sitting under heat lamps so you don't have to order ahead. I love pepperoni pizza but I won't eat that crap even if it is just $5 for a whole pie. For some reason, Dominoe's decided that their pizza wasn't puffy enough and that ruined it. The new crust isn't any better. I don't need herbs in my pizza crust, thank you. Oddly enough, I don't mind their medium pizza if I have to have it (ie, the girlfriend wants it) but the large is inedible.
 

fletcher

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#20
Saturday and Sunday 5-5-5 deal with the liter of soda was promotional genius. Domino's cashed in like crazy on the football game watching people. Domino's is gross, soggy mediocre pizza that isn't as "good" as Pizza Hut but man did I used to eat a shitload of Domino's.
Its a liter of cola, you savage.
 

luckie1710

Registered User
Jul 21, 2008
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#23
As I've said before, if I'm in a place where the food options range from Denny's to Domino's, I'd have no problem giving Domino's a shot. But if I'm in a place where I can choose from a variety of different pizza places or know where the good one is, I don't see the point.

That being said, I need to go food shopping and the idea of making a pizza in a cast iron skillet appeals to me now. I believe I shall try it. Though obviously the important thing is doing it so the dough body doesn't become some mushy tomato mush.

Ive tried this recipe a few times. It came out pretty good.

http://www.macheesmo.com/2011/03/cast-iron-pizza/
 

jnoble

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Dec 4, 2005
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#25
I don't mind Dominos but I wouldn't go out of my way for their pizza.

As for pan pizza, not a big fan no matter who makes it.
Dominos isn't bad but given a choice when it comes to fast-food pizza, I'd rather go to Pizza Hut or Papa Johns