Dr. Pepper Sues Dr. Pepper Bottler Over Cane Sugar "Dublin Dr. Pepper"

Sinn Fein

Infidel and White Interloper
Wackbag Staff
Aug 29, 2002
31,446
2,155
818
Florida's Nature Coast
#1
Dr. Pepper Sues Dr. Pepper Bottler Over Cane Sugar "Dublin Dr. Pepper"

Last summer, when Dr. Pepper sold a limited-edition version of the beverage that used cane sugar instead of high fructose corn syrup, we mentioned that some soda fans in Texas are always able to get their hands on Dr. Pepper from the old-school Dublin Dr. Pepper bottling plant that never made the change over to HFCS. But parent company Dr. Pepper Snapple Group Inc. says the Dublin folks have been selling their brew outside its designated area using the name Dublin Dr. Pepper in violation of their agreement.

Dr. Pepper Snapple filed a lawsuit in a U.S. District Court on Tuesday, asking a court to order the bottler to stop using the Dublin Dr. Pepper name and logo.

"In the simplest terms, the bottler in Dublin is using a logo that is no longer authorized and is taking business from fellow Dr Pepper bottlers who play by the rules and sell within their defined territories," an executive with Dr. Pepper Snapple says. "We owe it to our other bottlers to stop these unauthorized practices."

In a statement on the Dublin Dr. Pepper website, the bottler responds to the suit:

We are surprised to learn that our corporate partner has taken this action, but we are confident that this lawsuit will not succeed. We have been a loyal partner to Dr Pepper Snapple longer than any other bottler, and we've worked successfully with several different ownership groups for our parent company to become one of the company's most successful franchisees. It is unfortunate that Dr Pepper Snapple's attorneys are asking our overburdened court system to resolve what we believe is a business matter, but we look forward to telling our side of the story before a judge and jury, and we will continue to provide great products and great service to every one of our customers.

The Dublin plant has been in operation since 1891 and claims to bottle the original Dr. Pepper formula.
 
Jun 2, 2005
15,516
4
0
Dallas
#2
This has been in the news quite a bit down here... It's fucking bullshit. Dublin Dr Pepper is so much better than the other shit, and it's all profitable and just goes further to market the brand. Very stupid move to spite their face imo.
 

Sinn Fein

Infidel and White Interloper
Wackbag Staff
Aug 29, 2002
31,446
2,155
818
Florida's Nature Coast
#3
I wanted to order some, but the shipping is a killer. The dickbag bottler around here didn't put out the special anniversary stuff with the cane sugar either. They just put the HFCS shit out in special packaging.
 
Jun 2, 2005
15,516
4
0
Dallas
#4
Honestly dude, if you like Dr Pepper, you should try it before it's sued out of existence. It blows all the other "real sugar" soft drinks out of the water.
 

d0uche_n0zzle

**Negative_Creep**
Sep 15, 2004
46,674
6,860
693
F.U.B.A.R
#5
You'd think the parent corp would try and work out a deal to offer their formula to the other franchisees. And stop using the HFCS shit already. Sick of looking at fat stoopid people.
 

MrAbovePar

En Taro Anthony
Mar 14, 2005
13,775
3,168
678
Covington. La
#6
For fucking real. I got some of the Dublin Dr. Pepper and it actually made me realize how Dr Pepper got so popular. Coming in out of the heat and having a cold Dublin was fan-fucking-tastic. It went down smooth and had just the right bit of kick with no syrupy belching. If they sold it locally I'd have suitcases of the stuff.
 

WhiteHonkyDevil

El hombre de los moleculos!
Dec 8, 2004
10,928
959
628
Detroit, MI
#7
I wanted to order some, but the shipping is a killer. The dickbag bottler around here didn't put out the special anniversary stuff with the cane sugar either. They just put the HFCS shit out in special packaging.
I didn't even get the special packaging. I'm starting to think that flying my fat ass down to Texas is going to be the only way I'll ever get any of the stuff
 

Begbie

Wackbag Generalissimo
Jul 21, 2003
17,843
5,188
838
Wilmington, NC
#9
Looks like the big corporation bought Dublin Dr Pepper's entire sales and distribution operations. And it looks like they'll still make Dublin Dr Pepper, but at a different plant and the Dublin named will be removed and be like a Dr. Pepper Throwback.

Demise of 'Dublin Dr. Pepper' Brand Has Texas Community Worried About Losing Its Identity

DUBLIN, Texas — Dublin didn’t invent Dr Pepper, but no other place has embraced the soft drink quite like it has.

A dozen or so signs and murals around town tout the virtues of the local version of the drink, Dublin Dr Pepper, which was first bottled in Dublin in 1891, six years after it debuted in Waco. And a giant Dublin Dr Pepper billboard greets the nearly 100,000 annual visitors to the central Texas town — most who come just to buy the drink, which is made with cane sugar instead of high-fructose corn syrup and is sweeter than typical Dr Pepper.

But because of a legal settlement that led to the demise of the Dublin Dr Pepper brand and logo, the town’s name is being cut out, covered up or painted over on the signs, and many residents feel the town’s identity is disappearing along with it.

“You see somebody cutting your name out of something like it never happened, and that’s just gut-wrenching,” said Pat Leatherwood, vice president of First National Bank of Dublin. “You walk in stores all over town, and some people are mad. Some are upset. It’s like someone has died.”

Dr Pepper Snapple Group, which is based in Plano, announced this week that it bought all of the Dublin bottling company’s sales and distribution operations and related assets, as well as the rights to distribute Dr Pepper and its other brands in the six central Texas counties served by Dr Pepper Bottling Co. of Dublin, which has been renamed Dublin Bottling Works.

The company said it will still make the sweeter version of the fruit- and berry-flavored carbonated drink at another plant and distribute it in several Texas cities, including the Dublin bottling plant’s soda shop and museum. The bottles will have the same “distinct, nostalgic packaging” but won’t have the Dublin name or a new name, said Chris Barnes, a Dr Pepper Snapple Group spokesman.

Some people trying to make a quick buck on the now-obsolete Dublin Dr Pepper brand were selling the soda on eBay on Friday, with the highest price at $9,999 for 24 8-ounce bottles of the sweet drink.

Folks in Dublin are worried about the loss of the town’s namesake soda, which drew 95,000 tourists each year to the soda shop, museum and the plant’s birthday celebration, where the town was renamed “Dr Pepper, Texas” for a week. And many of the 3,800 residents are vowing never to drink any Dr Pepper ever again.

“I’m very concerned about my business in this economy, and now with this. What’s going to draw them to Dublin?” said Three Sisters gift shop owner Lisa Leatherwood, who gave away all her store’s Dr Pepper drinks on an outside table Thursday under a sign that read: “We no longer drink Dr Pepper products! Help yourself!”

Jeff Kloster, vice president of Dublin Bottling Works, said his plant will keep producing other soft drinks, including Triple X root beer, Sun Crest, Nu Grape and Big Red. But in the wake of the settlement Wednesday, he had to lay off 14 employees and was forced to remove all T-shirts and other products that said “Dublin Dr Pepper.” He said he is sad and disappointed in how things turned out but declined to comment about the suit or settlement.

“The good news is that we’re still here,” he said, fighting back tears as employees were selling the last cases to people lined out the door.

A day after hearing the news, John Brumett drove all the way from Dallas, about 150 miles northeast of Dublin, even though he wasn’t sure any Dublin Dr Pepper would be left. He was in luck but was able to get a case of 6.5-ounce bottles after he returned his empty 10-ounce bottles — a practice that locals and others across the state have been doing for years. The thick glass bottles have been used and reused since the 1950s or earlier.

“I am so disgusted that this Dublin Dr Pepper is not available anymore,” Brumett said Thursday. “There is no reason for a giant industry to overrun a small industry. I’m very disappointed.”

But Barnes said the company sued because the Dublin bottler would not stop selling outside its territory. He also said there was a trademark issue and that Dublin was not the only bottler selling the drink with cane sugar instead of high-fructose corn syrup, although many people have that impression because its name is on the bottle.

“This has been a difficult situation and one that we hoped to avoid,” Barnes told The Associated Press on Friday.