Dunkin’ Donuts apologizes for ‘bizarre and racist’ Thai advertising poster


I'm Biv Dick Black, the Over Poster.
So, this is racist now?

Dunkin’ Donuts apologizes for ‘bizarre and racist’ Thai advertising poster
By Adam Gabbatt, The Guardian
Saturday, August 31, 2013 9:35 EDT

Topics: dunkin donuts

Poster to promote new ‘charcoal donut’ featured Thailand chief executive’s daughter in ‘blackface’ make-up

Dunkin’ Donuts has apologised after it ran an advertisement in Thailand featuring a woman in “blackface” make-up. The advert, which was used to promote the donut giant’s “charcoal donut”, was called “bizarre and racist” by a leading human rights group.

Dunkin’ Donuts chief executive in Thailand defended the campaign, but a spokesman for Dunkin’ Brands told the Guardian on Friday it would immediately pull a planned television spot featuring the imagery.

“Dunkin’ Donuts recognizes the insensitivity of this spot and on behalf of our Thailand franchisee and our company, we apologize for any offense it caused,” Karen Raskopf, chief communications officer for Dunkin’ Brands, said in a statement provided to the Guardian. “We are working with our franchisee to immediately pull the television spot and to change the campaign.”

The Thai arm of Dunkin’ Donuts had planned a poster and television campaign around the image, which it shared on Facebook. The advert shows a woman apparently wearing dark make-up and bright pink lipstick, with a 1950s beehive hairstyle. She is holding a “charcoal donut”, out of which a bite has been taken. The slogan next to the image reads: “Break every rule of deliciousness.”

The advert caused consternation on Friday morning, after Human Rights Watch said it would cause “howls of outrage” if it ran in the US.

“It’s both bizarre and racist that Dunkin’ Donuts thinks that it must color a woman’s skin black and accentuate her lips with bright pink lipstick to sell a chocolate doughnut,” said Phil Robertson, the deputy Asia director for HRW. “Dunkin’ Donuts should immediately withdraw this ad, publicly apologize to those it’s offended and ensure this never happens again.”

The CEO for Dunkin’ Donuts in Thailand, which is operated as a franchise, was initially bullish about the marketing. “It’s absolutely ridiculous,” said Nadim Salhani. “We’re not allowed to use black to promote our doughnuts? I don’t get it. What’s the big fuss? What if the product was white and I painted someone white, would that be racist?”

Salhani said his daughter was the model used in the advert. He dismissed criticism as “paranoid American thinking”, saying: “I’m sorry, but this is a marketing campaign and it’s working very well for us.”

The Associated Press reported that the advert had not “ruffled many in Thailand, where it’s common for advertisements to inexplicably use racial stereotypes”. The news agency said a herbal Thai toothpaste was available with the tagline “it’s black, but it’s good”, while advertising for the Black Man brand of household mops showed a “smiling black man in a tuxedo and bow tie”.

The Associated Press contributed to this report


El hombre de los moleculos!
I like the Thai executive's attitude, but of course, the company had to fold to bullshit PC assholes.

Sent from my GT-P7510 using Tapatalk 2

Norm Stansfield

The advert caused consternation on Friday morning, after Human Rights Watch said it would cause “howls of outrage” if it ran in the US.
It's good to see that all the actual human rights abuses around the world have been taken care of, and these morons can focus on spreading political correctness around the world.


I always thought black face only applied to the stereotypical minstrel show look. Stuff like this:

And not to any case of someone putting black paint on their face. If a Navy SEAL paints his face black before a mission, is that racist too?


Some people need to lighten up and get a sense of humor.


Screw you guys, I'm going home.
It would be racist if the sign said they didn't serve blacks.

This might be in poor taste, but it's not racist.


Registered User
This shits gotta stop. Not everything is racist.


Registered User
The advert caused consternation on Friday morning, after Human Rights Watch said it would cause “howls of outrage” if it ran in the US.
Guess what, stupid? It didn't. How about you let other countries do their thing instead of us constantly trying to turn them into mini-USA's that have to follow our rules?


Registered User
They should have just used Nick Cannon..his mouth even looks like a doughnut


Voodoo Ben

The African Dream
now if you want to advertise Dunkin' Donuts in Thailand you've got to do it right

Note this is the same country that brought you Nazi Chic...

Wrong color shirt btw...