http://www.cnn.com/2012/12/13/business/us-name-auction-sadler/index.html Some people might give you the shirt off their back for free. Others might give you their last name -- for a fee. "I just saw an opportunity -- my mom is going through a divorce and I don't need this last name anymore," explained 30-year old entrepreneur Jason Sadler, who lives in Jacksonville, Florida. "I thought 'How am I going to find a new last name?' well 'Why not just sell it?'" To many, the idea of selling off the family surname might be crazy. Sadler says he wants to reinvest the money he makes into other "fun marketing things" and "give 10% of it to charity." The bidding ended December 13 on Sadler's website -- buymylastname.com -- and the winning bidder will pay $45,500 for Sadler to change his name to Jason Headsets.com. For all of 2013, Sadler will legally assume the new surname decided by the winning bidder and will need to change all official forms of identification. The legal process may take several weeks, according to the Florida state courts system, and involves submitting fingerprints for a state and national criminal check, the associated cost for processing, a court date to consider the name change request and a judge's final approval.