The African Dream
A class action lawsuit has been filed against SEGA and Gearbox regarding Aliens: Colonial Marines. In a lawsuit obtained by Polygon, plaintiff Damion Perrine claims “that Gearbox and Sega falsely advertised Aliens by showing demos at trade shows like PAX and E3 which didn't end up being accurate representations of the final product.” “ Their 'actual gameplay' demonstration advertising campaign bore little resemblance to the retail product. The demos were advertised as “actual gameplay” at the time, yet portrayed a level of “graphical fidelity, AI behavior and even entire levels not featured in the game.” The suit explains that by having reviews under an embargo that lifted the day of release, consumers did not have time to learn from critics about the difference in quality in the final product compared to early footage. "Each of the 'actual gameplay' demonstrations purported to show consumers exactly what they would be buying: a cutting edge video game with very specific features and qualities," the claim argues. "Unfortunately for their fans, Defendants never told anyone — consumers, industry critics, reviewers, or reporters — that their 'actual gameplay' demonstration advertising campaign bore little resemblance to the retail product that would eventually be sold to a large community of unwitting purchasers."
good, got to hold them accountable for lying to us.