handling the situation


well shit the bed

* Reuters is not responsible for the content in this press release.
Tue Aug 16, 2011 6:13pm EDT
New Albany, Ohio, August 12, 2011: Abercrombie & Fitch Co. (NYSE: ANF) today reported that it has offered compensation to Michael 'The Situation' Sorrentino, a character in MTV's TV show The Jersey Shore to cease wearing A&F products.
A spokesperson for Abercrombie & Fitch commented:

"We are deeply concerned that Mr. Sorrentino's association with our brand could cause significant damage to our image. We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans. We have therefore offered a substantial payment to Michael 'The Situation' Sorrentino and the producers of MTV's The Jersey Shore to have the character wear an alternate brand. We have also extended this offer to other members of the cast, and are urgently waiting a response."

Abercrombie & Fitch
Brand Senses Department
(614) 283-6500

Hate & Discontent

Yo, homie. Is that my briefcase?
Mother-fucking brav-o to A&F for this. I still won't wear their clothes, but this is awesome.


Registered User
That's funny, fuck jersey shore but a&f are still joto.

Id love to see a backwards Mack logo imprinted in his carcass


Passive agressive douche
Abercrombie and Fitch...the company who made and sold thongs in children's sizes with 'Eye Candy' printed on them, the line of shirts with Asian caricatures and as of this year, push-up bikinis for 8 yr. olds? That Abercrombie and Fitch? And they're worried about the company image because of a couple of meatheads wearing their clothes? Hell...they fit right in with them.


More like Abercrombie & Sitch or sumptin' tss...

Funny comment from Facebook: "He should take their money and just put all their clothes in a pile and burn them on an episode of Jersey Shore."


55gallon hog
Taint beat me to it. Nude ads with teens ok, but adults wearing their clothes bad?


The 9/11 Moon Landings Were An Outside Job
What are they DOING?!? The Jersey Shore is the most popular thing EVER!!! This is going to destroy their brand!! WIATAT!!


Cute but psycho, it all evens out.
Speaking of the Situation:

TMZ said:
The Situation could have more market power than anyone imagined -- because a day after Abercrombie & Fitch offered him and the other "Jersey Shore" cast members cash NOT to wear its clothes ... the company's stock plummeted 9%.

Abercrombie's stock hit the new low today -- the first trading session since the company offered Sitch and the cast substantial $$$ to stop wearing A&F-branded products.

Abercrombie fired off a press release yesterday, offering the cast "a substantial payment" in return for not wearing its threads, claiming The Situation goes against the "aspirational nature of its brand."

A source directly connected with The Situation tells TMZ ... Abercrombie never personally contacted them, or in any way made a financial offer to stay away from A&F clothing.

Translation -- this stunt backfired big time
Considering the fact that the entire season is already filmed, I'm gonna agree. Plus having someone from The Jersey Shore dislike your product as a way to promote it is not all that original:


the Streif

I have never worn their crap and I have never watched the other crap therefore, I do not care. A&F could go out of business and those fucks show could be canceled and I'd never notice.
Nothing was funnier than watching this douche bomb his ass off on the Trump Roast.

I tried to find it on Youtube but apparently it has AIDs today.


Registered User
Nothing was funnier than watching this douche bomb his ass off on the Trump Roast.

I tried to find it on Youtube but apparently it has AIDs today.
In the situation's defense, roasts are ghey.