handling the situation

JonBenetRamsey

well shit the bed
Aug 30, 2005
17,436
8,793
693
woodland critter christmas park nj
#1
http://www.reuters.com/article/2011/08/16/idUS229371+16-Aug-2011+HUG20110816

ABERCROMBIE & FITCH PROPOSES A WIN-WIN SITUATION
* Reuters is not responsible for the content in this press release.
Tue Aug 16, 2011 6:13pm EDT
New Albany, Ohio, August 12, 2011: Abercrombie & Fitch Co. (NYSE: ANF) today reported that it has offered compensation to Michael 'The Situation' Sorrentino, a character in MTV's TV show The Jersey Shore to cease wearing A&F products.
A spokesperson for Abercrombie & Fitch commented:

"We are deeply concerned that Mr. Sorrentino's association with our brand could cause significant damage to our image. We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans. We have therefore offered a substantial payment to Michael 'The Situation' Sorrentino and the producers of MTV's The Jersey Shore to have the character wear an alternate brand. We have also extended this offer to other members of the cast, and are urgently waiting a response."


Abercrombie & Fitch
Brand Senses Department
(614) 283-6500
 

Hate & Discontent

Yo, homie. Is that my briefcase?
Aug 22, 2005
15,794
1,347
693
#2
Mother-fucking brav-o to A&F for this. I still won't wear their clothes, but this is awesome.
 

lajikal

Registered User
Aug 6, 2009
16,437
3,932
373
#3
That's funny, fuck jersey shore but a&f are still joto.
 
Sep 28, 2010
3,331
32
98
#4
Haha

Id love to see a backwards Mack logo imprinted in his carcass
 

caniseeyourtaint

Passive agressive douche
Feb 26, 2004
2,465
168
678
Ocean County, NJ
#5
Abercrombie and Fitch...the company who made and sold thongs in children's sizes with 'Eye Candy' printed on them, the line of shirts with Asian caricatures and as of this year, push-up bikinis for 8 yr. olds? That Abercrombie and Fitch? And they're worried about the company image because of a couple of meatheads wearing their clothes? Hell...they fit right in with them.
 

Neon

ネオン
Donator
Mar 23, 2008
51,826
18,547
513
Kingdom of Charis
#6
More like Abercrombie & Sitch or sumptin' tss...


Funny comment from Facebook: "He should take their money and just put all their clothes in a pile and burn them on an episode of Jersey Shore."
 

kidconnor

55gallon hog
Mar 16, 2005
5,416
1,163
678
brooklyn
#7
Taint beat me to it. Nude ads with teens ok, but adults wearing their clothes bad?
 

LiddyRules

I'm Gonna Be The Bestest Pilot In The Whole Galaxy
Jun 1, 2005
143,288
50,552
644
#8
What are they DOING?!? The Jersey Shore is the most popular thing EVER!!! This is going to destroy their brand!! WIATAT!!
 

Danesy

Cute but psycho, it all evens out.
Jun 5, 2006
28,313
10
298
Satellite of Love
#9
Speaking of the Situation:

TMZ said:
The Situation could have more market power than anyone imagined -- because a day after Abercrombie & Fitch offered him and the other "Jersey Shore" cast members cash NOT to wear its clothes ... the company's stock plummeted 9%.

Abercrombie's stock hit the new low today -- the first trading session since the company offered Sitch and the cast substantial $$$ to stop wearing A&F-branded products.

Abercrombie fired off a press release yesterday, offering the cast "a substantial payment" in return for not wearing its threads, claiming The Situation goes against the "aspirational nature of its brand."

A source directly connected with The Situation tells TMZ ... Abercrombie never personally contacted them, or in any way made a financial offer to stay away from A&F clothing.

Translation -- this stunt backfired big time
 
Jan 9, 2006
4,561
11
228
Delmar, NY
#11
Considering the fact that the entire season is already filmed, I'm gonna agree. Plus having someone from The Jersey Shore dislike your product as a way to promote it is not all that original:

[video=youtube;CcDo8Uh7rn4]http://www.youtube.com/watch?v=CcDo8Uh7rn4[/video]
 

the Streif

¡¡¡¡sıʞunɹɹɹɹɹɹɹℲ
Donator
Aug 25, 2002
15,222
6,035
941
In a hot tub having a snow ball fight.
#12
I have never worn their crap and I have never watched the other crap therefore, I do not care. A&F could go out of business and those fucks show could be canceled and I'd never notice.
 
Jun 2, 2005
15,516
4
0
Dallas
#13
Nothing was funnier than watching this douche bomb his ass off on the Trump Roast.

I tried to find it on Youtube but apparently it has AIDs today.
 

lajikal

Registered User
Aug 6, 2009
16,437
3,932
373
#15
Nothing was funnier than watching this douche bomb his ass off on the Trump Roast.

I tried to find it on Youtube but apparently it has AIDs today.
In the situation's defense, roasts are ghey.