Homebuilders scrap 'master bedroom' because of racist, gender-biased connotations

Sinn Fein

Infidel and White Interloper
Wackbag Staff
Aug 29, 2002
31,443
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Florida's Nature Coast
#1
I know you guys will fully embrace the good and valid reasons for this change...

Homebuilders scrap 'master bedroom' because of racist, gender-biased connotations


The “master suite” is being phased out — not from our homes, but from our lexicon.
A survey of 10 major Washington, D.C.-area homebuilders found that six no longer use the term “master” in their floor plans to describe the largest bedroom in the house. They have replaced it with “owner’s suite” or “owner’s bedroom” or, in one case, “mastre bedroom.”
Why? In large part for exactly the reason you would think: “Master” has connotation problems, in gender (it skews toward male) and race (the slave-master).
Enter the owner's suite.
“I imagine it’s not only a more accurate description but also a more politically correct term of art,” said Steve Nardella, senior vice president of operations for Bethesda-basedWinchester Homes Inc.
Either way, the “master suite” has been linguistically shoved aside.
Winchester, Pulte Homes, NV Homes and Ryan Homes (both under the NVR Inc. umbrella), Van Metre Cos. and D.R. Horton Inc. have all replaced “master” in their floor plans, some more recently than others.
Richmond American Homes, Shulz Homes Corp. Sekas Homes Ltd. (in some of its models) and Quaker Custom Homes LLC continue to employ the word “master” in their designs.
In general, said Grant Johnson of Sekas Homes, “we’re using owner suite, but sometimes it will come through as master.”
Over time, “master” will be filtered out entirely, he said. The change is “just working through the industry, and finally, bingo, we got it.”
Randy Creaser, owner of D.C.’s Creaser/O’Brien Architects PC, said he ditched “master” in the early 1990s in his home designs. He vaguely recalled a few lawsuits brought against builders over the phrase. Pulte spokeswoman Valerie Dolenga said Pulte made the shift maybe three or four years ago.
Word of the change is now reaching the resale market, where “owner’s bedroom” is most commonly used in higher-end listings, said Brian Block, managing broker for McLean, Va.-based RE/Max Allegiance.
“The terminology has more of an upscale tone to it, particularly in some of the really large homes that truly have a large bedroom, sitting area, enormous walk-in closets, and lavish bathrooms,” Block wrote in an email. “Owner Suite conveys a sense of being distinguished, having ‘made it’ or ‘arrived’ rather than the everyday ‘Master Bedroom.’”
Lorraine Arora, vice president and managing broker of two Long & Foster Real Estate Inc. in Springfield, Va., and Kingstowne, Va., said older brokers tend to use “master,” because that is what they’ve always used, while the younger agents “want to be more politically correct.” Her office, she said in an email, is split between the two terms.
 
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VicVinegar

Registered User
Oct 5, 2012
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#3
My POS Pulte home has a master. What nonsense.
 

Neon

ネオン
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Mar 23, 2008
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#5
They have replaced it with “owner’s suite” or “owner’s bedroom”
Good thing they went with a term that has no connection to slavery as well.
 

Mags

LDAR king
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Oct 22, 2004
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#7
I call mine Massa Bedroom. I'm old school.
 

Konstantin K

Big League Poster
Aug 25, 2010
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#8
I don't call it the master bedroom but I do have a "Whites Only" sign on the door.
 

Neckbeard

I'm Team Piggy!
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Oct 26, 2011
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#11
I think Owner's Suite sounds even worse. It makes the homeowner sound like an actual owner of slaves or some prick sports executive.
 

Ballbuster1

In The Danger Zone...
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Aug 26, 2002
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#13
Stop it already. Nobody was ever thinking about
slavery when discussing the master bedroom.

A nation of fucking sissies. Ugghhh.
 

gleet

What's black and white and red all over?
Jul 24, 2005
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#14
One more reason to hate those fucking yellow rice eating racist Japs.

 
Dec 8, 2004
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#15
Since I own a plantation I guess I will definitely have to change the name of the big bedroom...
 

MTJonny

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Apr 24, 2009
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#19
This shit is so dumb. Next they will be telling me I can't call my shed out back the Jigaboo Palace.
 

whiskeyguy

PR representative for Drunk Whiskeyguy.
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Jan 12, 2010
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#21
I stopped using the term "bathroom" because I thought it was unfair to toilets and sinks.

I now call it my SS room (shit & shower), and for some reason my Jewish friends give me weird looks when I point that out... probably because Jews don't bathe.
 

Party Rooster

Unleash The Beast
Apr 27, 2005
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#22
I stopped using the term "bathroom" because I thought it was unfair to toilets and sinks.

I now call it my SS room (shit & shower), and for some reason my Jewish friends give me weird looks when I point that out... probably because Jews don't bathe.
They're deathly afraid of showers for some reason...