Marvel: People “Didn’t Want Any More Diversity,” “Didn’t Want Female Characters”

DR. Jimcy M.E.

Hi-C and Turkey
#1
Wow, I'm shocked!

Marvel's VP of sales discussing the sales slump that hit the industry.

The usual suspects who don't read comics but like to scream about diversity are already squawking.


Now the million-dollar question. Why did those tastes change?

David Gabriel: I don't know if that's a question for me. I think that's a better question for retailers who are seeing all publishers. What we heard was that people didn't want any more diversity.
They didn't want female characters out there. That's what we heard, whether we believe that or not. I don't know that that's really true, but that's what we saw in sales.

David Gabriel: We saw the sales of any character that was diverse, any character that was new, our female characters, anything that was not a core Marvel character, people were turning their nose up against. That was difficult for us because we had a lot of fresh, new, exciting ideas that we were trying to get out and nothing new really worked.


David Gabriel: It was the old things coming back in that time period, three books in particular, Spider-Man Renew Your Vows, that had Spider-Man and Mary Jane married, that worked. The Venom book worked and the Thanos book worked. You can take what you want out of who might be enjoying those three books, but it is definitely a specific type of comic book reader, comic book collector that really liked those three series.

Full interview

https://icv2.com/articles/news/view/37152/marvels-david-gabriel-2016-market-shift
 

Jacuzzi Billy

Watching PTI
Donator
#2
Sounds like it has nothing to do with diversity. As mentioned in the interview, it is anything new. It's an industry of repition. The readers want the same stuff over and over.
 

DR. Jimcy M.E.

Hi-C and Turkey
#3
Sounds like it has nothing to do with diversity. As mentioned in the interview, it is anything new. It's an industry of repition. The readers want the same stuff over and over.
We want new stories with the same characters. Not the same old stories but with different genitals and skin color.
 

Pigdango

Silence, you mortal Fuck!
Donator
#4
Wow, I'm shocked!

Marvel's VP of sales discussing the sales slump that hit the industry.

The usual suspects who don't read comics but like to scream about diversity are already squawking.


Now the million-dollar question. Why did those tastes change?

David Gabriel: I don't know if that's a question for me. I think that's a better question for retailers who are seeing all publishers. What we heard was that people didn't want any more diversity.
They didn't want female characters out there. That's what we heard, whether we believe that or not. I don't know that that's really true, but that's what we saw in sales.

David Gabriel: We saw the sales of any character that was diverse, any character that was new, our female characters, anything that was not a core Marvel character, people were turning their nose up against. That was difficult for us because we had a lot of fresh, new, exciting ideas that we were trying to get out and nothing new really worked.


David Gabriel: It was the old things coming back in that time period, three books in particular, Spider-Man Renew Your Vows, that had Spider-Man and Mary Jane married, that worked. The Venom book worked and the Thanos book worked. You can take what you want out of who might be enjoying those three books, but it is definitely a specific type of comic book reader, comic book collector that really liked those three series.

Full interview

https://icv2.com/articles/news/view/37152/marvels-david-gabriel-2016-market-shift
In the 30 minutes since you posted it he's already walked back on that:

[Note: Marvel’s David Gabriel reached out to correct the statement above: "Discussed candidly by some of the retailers at the summit, we heard that some were not happy with the false abandonment of the core Marvel heroes and, contrary to what some said about characters “not working,” the sticking factor and popularity for a majority of these new titles and characters like Squirrel Girl, Ms. Marvel, The Mighty Thor, Spider-Gwen, Miles Morales, and Moon Girl, continue to prove that our fans and retailers ARE excited about these new heroes. And let me be clear, our new heroes are not going anywhere! We are proud and excited to keep introducing unique characters that reflect new voices and new experiences into the Marvel Universe and pair them with our iconic heroes.

"We have also been hearing from stores that welcome and champion our new characters and titles and want more! They've invigorated their own customer base and helped them grow their stores because of it. So we're getting both sides of the story and the only upcoming change we're making is to ensure we don't lose focus of our core heroes."]
 

Pigdango

Silence, you mortal Fuck!
Donator
#6
I'll compromise at slightly different stories with same characters.
I'm an Iron Man lifer. Here's what I like: I like new stories with a mix of new and same characters. I don't mind when they diversify who wears the armor as long as they keep telling Tony Stark's story too. To your point they have played the "someone else wears the armor" card too many times. If I never read a Mandarin story again I would be fine, yet I keep reading Iron Man so I know it's coming. I could read something else, and since I don't, I deserve the 30th Mandarin story and the 7th time Tony Stark comes back to life story I will get next year. I reckon that's your point. But in between they do have some pretty good stuff.
 

DR. Jimcy M.E.

Hi-C and Turkey
#7
In the 30 minutes since you posted it he's already walked back on that:

[Note: Marvel’s David Gabriel reached out to correct the statement above: "Discussed candidly by some of the retailers at the summit, we heard that some were not happy with the false abandonment of the core Marvel heroes and, contrary to what some said about characters “not working,” the sticking factor and popularity for a majority of these new titles and characters like Squirrel Girl, Ms. Marvel, The Mighty Thor, Spider-Gwen, Miles Morales, and Moon Girl, continue to prove that our fans and retailers ARE excited about these new heroes. And let me be clear, our new heroes are not going anywhere! We are proud and excited to keep introducing unique characters that reflect new voices and new experiences into the Marvel Universe and pair them with our iconic heroes.

"We have also been hearing from stores that welcome and champion our new characters and titles and want more! They've invigorated their own customer base and helped them grow their stores because of it. So we're getting both sides of the story and the only upcoming change we're making is to ensure we don't lose focus of our core heroes."]
I didn't post that because I know he doesn't believe that horse shit.

I'll compromise at slightly different stories with same characters.
You say that like its a bad thing. It's just the nature of any serialization.

Sherlock Holmes was always solving mysteries but people never seemed to stop enjoying it.
 

DR. Jimcy M.E.

Hi-C and Turkey
#8
Another thing from this retailer event (its where this interview came from) is that a lot of writers have left Marvel for Image comics because Marvel pays them nothing and Image lets them keep intellectual rights to characters they create. Even the great Ed Brubaker left. Marvel is really in a bad spot.

ED BRUBAKER & SEAN PHILLIPS Sign Unprecedented deal with IMAGE COMICS - See more at: https://imagecomics.com/content/vie...d-deal-with-image-comics#sthash.t8dpSshE.dpuf
 
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Pigdango

Silence, you mortal Fuck!
Donator
#9
Another thing from this retailer event (its where this interview came from) is that a lot of writers have left Marvel for Image comics because Marvel pays them nothing and Image lets them keep intellectual rights to characters they create. Even the great Ed Brubaker left. Marvel is really in a bad spot.

ED BRUBAKER & SEAN PHILLIPS Sign Unprecedented deal with IMAGE COMICS - See more at: https://imagecomics.com/content/vie...d-deal-with-image-comics#sthash.t8dpSshE.dpuf
Most comic book writers only have a handful of good ideas for a given character. Brubaker is no different. He made his bones bringing Bucky back to life and stretching the "Cap dies and comes back but not as Cap" story out over 5 years, but the well dried up real quick after that.

It's far better for Marvel to bring in new guys with new ideas than let these guys stay on books for too long. And it's better for the writers to bounce around too. Write your big idea and get the fuck out. Helps them preserve their rep. That's why people still respect Brubaker but now loathe Bendis. He overstayed his welcome on Avengers and at Marvel. Same with Slott on Spidey.
 
#10
He made his bones bringing Bucky back to life and stretching the "Cap dies and comes back but not as Cap" story out over 5 years, but the well dried up real quick after that.
Read Iron Fist Immortal Weapons, Criminal, Fatale, his run on Secret Avengers/Daredevil, Incognito, and then come back and apologize for such blasphemy.
 

Pigdango

Silence, you mortal Fuck!
Donator
#11
Read Iron Fist Immortal Weapons, Criminal, Fatale, his run on Secret Avengers/Daredevil, Incognito, and then come back and apologize for such blasphemy.
Secret Avengers blew. And the Iron Fist show proved what I've thought since I was a kid: this guy sucks. And besides, I did say "for a given character."
 
#12
Secret Avengers blew. And the Iron Fist show proved what I've thought since I was a kid: this guy sucks. And besides, I did say "for a given character."
Issue 1-12 was good for SA. He took a shitty concept and did it good.

Iron Fist Immortal Weapons remade the whole Iron Fist lore. He made Iron Fist great again. You saw the show so you should know how hard that is to do.

I don't know if you said "for a given character". I was too busy sitting around waiting for someone to post this weeks Red Storm and Kingdom comics.....but they never did.
 
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