From Hills to Shore, More N.J. Tourists Wanted TRENTON, N.J. (AP) -- New Jersey's top tourism official believes a slick new video and travel guide, targeted marketing and the state's own character and charms will increase the $38 billion a year tourism industry. Secretary of State Nina Wells told the Assembly tourism committee Thursday that the state is aggressively marketing all regions of the state to out-of-staters. The marketing slogan, adopted in the fall, reflects the strategy: "Great destinations in every direction.'' The fall marketing campaign featured 14 locations considered attractive for autumn tourists, including Rutgers University football, the Breeders' Cup horse races and Cape May's bed and breakfasts. Historic Morristown and Princeton, the shore town of Spring Lake and the Camden Aquarium also were featured, as was hot-air ballooning in Ringoes. Other sites and attractions will be featured in spring and summer marketing materials, Wells said. They'll include Atlantic City's casinos and the Jersey shore as well as some less-obvious gems, such as the state's wineries and hiking trails. Travel and tourism is serious business in New Jersey. More than 71 million people visited the Garden State last year. The industry generates a half-million jobs and helps keep a lid on taxes, Wells said. Absent tourism, every property taxpayer would be on the hook for an additional $1,400 a year, she said. Wells said the promotion effort extends as far north as Canada, as far west as Kentucky and as far south as Virginia. "We want New Jersey to be a great destination, not the best-kept secret,'' said committee Chairman John Burzichelli.