Oscars add "Achievement in Popular Film" category. Heads explode.

Pigdango

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#1
https://www.hollywoodreporter.com/r...s-telecast-adds-popular-film-category-1133138

At least as important, in terms of improving the ratings of the Oscars telecast for ABC, the Academy also said in its letter that it "will create a new category for outstanding achievement in popular film" in time for the 91st Oscars, adding that "[e]ligibility requirements and other key details will be forthcoming." Some will complain that adding such a category cheapens the prestige of the Oscars, making it more like the People's Choice Awards or MTV Movie & TV Awards, but that is old-world thinking. More than the length of the telecast or the name of the host, Oscar ratings have been shown to correlate with the popularity of the nominated films among the general public. And the gulf between what the public buys tickets to see and what the Academy nominates and awards has never been greater.

If the popular film award (likely to be nicknamed "the Popcorn Oscar") is implemented in time for the 91st Oscars, then there is little doubt that ratings will improve, since blockbusters like Black Panther, Avengers: Infinity War, Deadpool 2, Mission: Impossible – Fallout, and Mamma Mia! Here We Go Again — and their fan-favorite stars — will be guaranteed a presence at the ceremony. (Black Panther already was expected to seriously contend for competitive nominations and awards, and the Academy confirms, "A single film is eligible for an Oscar in both categories — Outstanding Achievement in Popular Film and the Academy Award for Best Picture.")
What constitutes a popular film? The article lists Mama Mia 2, but compared to Black Panther, Infinity War, and Incredibles 2, that's not a very popular film. It's barely going to make as much money as Rampage and Wrinkle in Time and will surely finish outside the top 20 for box office for the year. Hardly a "Popular" film.

And what of films like Black Panther, which was very likely going to be the first Superhero film to be nominated for Best Picture? Will it still get nominated for Best Picture, but win the Popular Oscar as a consolation prize, like what happened to Up? Or will Black Panther not get nominated for Best Picture at all?

Will they shrink the list of Best Picture nominees back down to 5? It was only increased to 10 because popular films like The Dark Knight were getting snubbed.
 

Pigdango

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#2
I didn't even consider the fact that it's ABC that probably had the most influence on this change. ABC, which is owned by Disney, which is going to win this award every year. Eek.
 

HandPanzer

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#3
I bet the winner will be about an anti-Trump Black Trans Lesbian.
 

Pigdango

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#4
https://variety.com/2018/film/columns/oscars-best-popular-film-category-commentary-1202899728/

The point is that, more and more, as our blockbusters tussle with year-end “awards films” for the attention of moviegoers, we need to begin looking at movies without putting them in slots, which is really a way of marginalizing them, reducing them from magical experiences to cut-and-dried niche products. The last thing that the Academy should now be doing is creating a reactionary new category that is, in effect, the Popular Ghetto. Instead, it should be working to take off its blinders and make more room in the big tent for every movie that comes out.
 

Atomic Fireball

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#5
They've got it backwards. They should populate the Best Picture category with popular films, and create a Best Highfalutin Picture category for the pretentious politically woke rubbish that they jizz over now
 

Creasy Bear

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#6
This new Special Olympics Oscar was specifically created so it could be awarded to Spike Lee's new movie, which will be too awful to win a real Oscar, but will need the prestige power of an Oscar attached to it in order to bring down Trump.

 

Stormrider666

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#7
Rob Lowe needs to get a hold of himself.

Having said that, I didn't think it was necessary to create a separate category. If a blockbuster is worthy enough to be nominated for Best Picture, then just put it into that category. You expanded the field to 10 nominees for a reason. If you feel that one year there isn't ten films, then just say it was a down year and go with a field of 5-8 nominees.
 

Stormrider666

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#8
https://www.hollywoodreporter.com/r...s-telecast-adds-popular-film-category-1133138



What constitutes a popular film? The article lists Mama Mia 2, but compared to Black Panther, Infinity War, and Incredibles 2, that's not a very popular film. It's barely going to make as much money as Rampage and Wrinkle in Time and will surely finish outside the top 20 for box office for the year. Hardly a "Popular" film.

And what of films like Black Panther, which was very likely going to be the first Superhero film to be nominated for Best Picture? Will it still get nominated for Best Picture, but win the Popular Oscar as a consolation prize, like what happened to Up? Or will Black Panther not get nominated for Best Picture at all?

Will they shrink the list of Best Picture nominees back down to 5? It was only increased to 10 because popular films like The Dark Knight were getting snubbed.

Its sort like the MVP vs Player of the Year debate in sports.

I guess they're going to have to devise some sort of metric that combines commercial AND critical success to decide what constitutes a popular film. But at the same time doesn't meet the Academy's criteria for Best Picture.

Then I think what will happen is that a movie that is nominated for Achievement in Popular Film, won't get nominated for Best Picture and vice versa. This will also allow them to shrink the list of Best Pictures nominee back down to 5.

Ultimately they want to be able to say "We think something like Shape of Water is the Best Picture of the Year". But for those of you who vehemently disagree, the Achievement In Popular Film Award is for you.
 
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#9
Simple solution: Take the five most successful films of the year, and the Oscar voters decide which was the best-made of them. And Hollywood being Hollywood, it'll be "Black Panther".
 
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#10
Simple solution: Take the five most successful films of the year, and the Oscar voters decide which was the best-made of them. And Hollywood being Hollywood, it'll be "Black Panther".
 

Stormrider666

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#11
Just looking at the top 5 grossing films of 2018 and those with a RT score of 90% or higher, 4 nominees for Outstanding Achievement In Film would be:

A Quiet Place
Avengers: Infinity War
Black Panther
Incredibles 2


Depending on how things shake out for the rest of the year, a fifth movie could be Mission: Impossible - Fall Out.
 

Fred West

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#12
The audience has been declining. Ratings fell 19% from 2017 and they recorded their lowest viewership in history. Which is natural given the choice of media available, but probably accelerated last year because people knew it would be a marathon virtue-signal to the #Resist morons.
 

Pigdango

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Its sort like the MVP vs Player of the Year debate in sports.

I guess they're going to have to devise some sort of metric that combines commercial AND critical success to decide what constitutes a popular film. But at the same time doesn't meet the Academy's criteria for Best Picture.
That's the thing though - they've said films are eligible in both categories. Just like an animated film can still be nominated for Best Picture.
Just looking at the top 5 grossing films of 2018 and those with a RT score of 90% or higher, 4 nominees for Outstanding Achievement In Film would be:

A Quiet Place
Avengers: Infinity War
Black Panther
Incredibles 2


Depending on how things shake out for the rest of the year, a fifth movie could be Mission: Impossible - Fall Out.
Every article I've read has mentioned Mission Impossible Fallout, so that's a shoo-in.

I really, really hate this idea as a whole though, and the backlash has been so severe that I wouldn't be surprised if they canceled it.
 

Stormrider666

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That's the thing though - they've said films are eligible in both categories. Just like an animated film can still be nominated for Best Picture.

Every article I've read has mentioned Mission Impossible Fallout, so that's a shoo-in.

I really, really hate this idea as a whole though, and the backlash has been so severe that I wouldn't be surprised if they canceled it.
I missed that part about films being eligible in both categories.

Would you feel differently if they weren't eligible in both though? Like if the Academy picked 5 for Achievement in Popular Film and 5 for Best Picture. Because I have been going back and forth on the idea and wondering if it could work.
 

whiskeyguy

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#15
Does the typical blockbuster fan care if it wins an Oscar?

One thing I was discussing a while ago with a friend, something that might get me passingly interested in an award show is, for the next x years they have a category where they pick the one movie from a given decade that was "robbed" for best picture.
 

JoeyDVDZ

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#16
The whole idea of the academy awards is a self-congratulatory circle jerk for Hollywood scumbags anyway. Bunch of hyper-leftie shitheads patting themselves on the back over how "woke" they all are, and blackballing anyone who doesn't share their echo chamber mentality. The Oscar should be rammed up each and every one of their asses until they get their heads on straight.
 

Stormrider666

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#17
Does the typical blockbuster fan care if it wins an Oscar?

One thing I was discussing a while ago with a friend, something that might get me passingly interested in an award show is, for the next x years they have a category where they pick the one movie from a given decade that was "robbed" for best picture.
I'm not sure about the fan. But maybe the people involved with making one do. I mean what looks better on a mantle, an Oscar or a golden bucket of popcorn?
 

Pigdango

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I missed that part about films being eligible in both categories.

Would you feel differently if they weren't eligible in both though? Like if the Academy picked 5 for Achievement in Popular Film and 5 for Best Picture. Because I have been going back and forth on the idea and wondering if it could work.
I hate the idea no matter what it looks like. I get it that movies like Shape of Water or Phantom Thread might be more “artistic” than Dunkirk or Wonder Woman. But there are awards for artistic achievements in film. That’s why the Academy ditched the “most artistic film” category after just one year. The best movie is the best movie. Last year that was unquestionably Dunkirk. It didn’t win and that’s ok. The Academy occasionally loses their way and drifts too far down the artistic road, turning their noses up at the more commercial side of their own industry. But then they usually find their way back.

Right now there is a lot of resentment in the industry towards blockbusters in general and superhero movies in particular. But the tide is starting to turn, with Wonder Woman getting considered last year and Black Panther this year. This award cheapens that progress - makes it unnecessary really. I would always prefer the industry to be slow to react than to overreact like this.
 

Discoman

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#19
How do you even vote for the most 'popular film'? When it doesn't go to some beloved blockbuster, you can bet it will go to a 'socially important' movie and allow the academy to show how progressive they are.
 

Voodoo Ben

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#20
This new Special Olympics Oscar was specifically created so it could be awarded to Spike Lee's new movie, which will be too awful to win a real Oscar, but will need the prestige power of an Oscar attached to it in order to bring down Trump.

I expect that movie to sweep the oscars.

Because it checks all the boxes,

Film about racism? Check!

Film by black director? Check!

Film by Anti Trump black director? Check!

Every time it wins, after the actors/producers/director go up on stage and accept the Oscar they will virtue signal, call America racist, and bash trump? Check!
 

Floyd1977

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#21
I expect that movie to sweep the oscars.

Because it checks all the boxes,

Film about racism? Check!

Film by black director? Check!

Film by Anti Trump black director? Check!

Every time it wins, after the actors/producers/director go up on stage and accept the Oscar they will virtue signal, call America racist, and bash trump? Check!
Hasn’t Spike pissed off people in the industry though?
 

LiddyRules

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#22
https://www.hollywoodreporter.com/r...s-telecast-adds-popular-film-category-1133138



What constitutes a popular film? The article lists Mama Mia 2, but compared to Black Panther, Infinity War, and Incredibles 2, that's not a very popular film. It's barely going to make as much money as Rampage and Wrinkle in Time and will surely finish outside the top 20 for box office for the year. Hardly a "Popular" film.

And what of films like Black Panther, which was very likely going to be the first Superhero film to be nominated for Best Picture? Will it still get nominated for Best Picture, but win the Popular Oscar as a consolation prize, like what happened to Up? Or will Black Panther not get nominated for Best Picture at all?

Will they shrink the list of Best Picture nominees back down to 5? It was only increased to 10 because popular films like The Dark Knight were getting snubbed.
I think this is a fantastic idea. I definitely think it will get more people excited about watching the Oscars.

Honestly, it makes no sense, but it's so short-sighted, you can see why they think it's a good idea. The problem they're facing is that no one cares about watching The Oscars. That's true, I guess. But thinking that this category would make people interested is silly. It's an empty gesture for something that is ultimately empty anyway. Like you said, the purpose of 10 nominees was to let the bigger movies in. Instead, it's generally populated with even more traditional Oscar movies. Probably because no one wants to reveal themselves as the guy who chose Avengers over Moonlight.

I wouldn't say that's a huge problem, because ultimately, who cares? But you're not going to get a younger or more urban demographic to sit through a supercut of Doctors in films and Oscars for costume design (a category which a superhero film has never even been nominated in) because Infinity War or Black Panther might win. That's not how people work.

How do you make the Oscars cool again? Fuck if I know. Award shows are lame. I don't know if any award shows are still popular or if any has gained ground in the past decade, but I doubt it. They're torturous to sit through. If anything interesting happens, it'll be online in minutes. There's no need to spend 4 hours of your life seeing awkward banter between pretty people as they wait to read an envelope. It's not how most people want to spend their time.

And with Disney's acquisition of Fox, of course, much like the Animated Film category, this will be the Disney (Marvel/Star Wars/Pixar/Avatar) award. Is the ultimate point of this so that they can use "Academy Award winning-" in promotional material? It seems a pointless and unnecessary reason, but that kind of makes more sense than "more people will watch to see if Aquaman beats Jurassic World 2."
 

DiggerNick

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#23
I bet the winner will be about an anti-Trump Black Trans Lesbian.
This is 100% a political move to virtue-signal to some shitty movie that has the approved politics, even while those movie tend to tank.

If this rule was instigated this year BLACK PANTHER would have won. The year before that it would have been GHOSTBUSTERS.
 

LiddyRules

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#24
This is 100% a political move to virtue-signal to some shitty movie that has the approved politics, even while those movie tend to tank.

If this rule was instigated this year BLACK PANTHER would have won. The year before that it would have been GHOSTBUSTERS.
 

LiddyRules

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#25
This is 100% a political move to virtue-signal to some shitty movie that has the approved politics, even while those movie tend to tank.

If this rule was instigated this year BLACK PANTHER would have won. The year before that it would have been GHOSTBUSTERS.