I just purchased a Roku 2 HD box. I have it hooked up to my TV via the HDMI and have the Roku Box set to 720P, the max HD setting on the box. I've noticed that it looks kind of dark, sort of the same situation as my Boxee software on my HTPC. There is no setting on the Roku to set the contrast or brightness levels. The TV settings doesn't help any, the dark areas are just more gray when the brightness is cranked up. Netflix, therefore, still looks better on my Xbox 360. The XBOX has 1080P connection, but so does my HTPC, and 720P looks fine on the digital broadcast channels. I wish I could try it with a wired ethernet connection, but this model only has WIFI, something I wish I'd noticed before the purchase.