Stuff magazine to fold into Maxim

Simby19

I want to have L'il Jimmy's babies
Aug 10, 2006
8,458
1
0
Paramus, NJ
#1
Does anyone still read this?




The future owners of Dennis Publishing's men's titles plan to fold Stuff as a standalone magazine in the fall and make it a section in flagship Maxim, sources told Mediaweek. No word on the fate of Stuff's staffers. John Lumpkin, publisher of Stuff, said a change in Stuff's publishing schedule is news to him. "There's been no discussion of suspending publication," he said.

Kent Brownridge, who will head up the new company, did not return calls.

The news hardly comes as a shock; it was widely expected Stuff would take a different form after it was sold, along with Dennis Publishing's other U.S. men's titles, to private equity firm Quadrangle Group, in a $240-plus million deal. Alpha Media Group, the new name for Dennis Publishing's men's titles, is expected to close on the deal as early as next week.

Dennis launched Stuff as a smaller-circ, shopping-focused title, to block Emap's FHM from gaining ground on Maxim by offering advertisers a lower-cost alternative to Maxim. But Stuff has teetered between the red and black, and FHM folded late last year, leading some to question Stuff's reason for being.

This year through August, Stuff's ad pages declined 3.4% to 392, per the Mediaweek Monitor. Total paid and verified circ, meanwhile, declined 4.8% to 1.2 million in the second half of 2006, with single-copy sales plummeting 34.9%, per the Audit Bureau of Circulations.


Alpha Media Group, meanwhile, is expected to pour resources into Maxim and its other magazine, music monthly Blender.

Ex-Wenner Media exec Kent Brownridge, who's heading up Alpha, plans to take aim at his former employer's sweet spot, Rolling Stone. Alpha plans to up Blender's rate base to 900,000 from 800,000 in January 2008, and again to 1 million in January '09, by improving newsstand sales and distribution.

http://www.hollywoodreporter.com/hr...ness/news/e3id3517fff8039dda7ebbcda9a05e31d7c
 

mikeybot

SPANAKOPITA!!!
Jul 25, 2005
19,318
3,602
623
philly
#2
Weren't they basically the same magazine aimed at relatively similar demos?
 

Warfarer

I can't think of anything funny.
Jun 20, 2005
3,149
6
523
Alabama
#3
I remember when Stuff actually was a good magazine with a few pictures of hot women and a ton of cool gadgets. Then it just became a cheaper, shittier version of Maxim, which also sucks and could shut down for all I care.
 

ruckstande

Posts mostly from the shitter.
Apr 2, 2005
15,484
4,841
693
South Jersey
#5
Maxim used to be great and then it started getting filled with more ads then content and it just went to shit.
 

madbam

I'm on da Zoloft..........
Aug 2, 2001
3,612
3
758
Poughkeepsie, NY
#6
I just go to Barnes and Noble get a cup o coffee and look through them and then leave...too crappy to actually pay for
 

demonseed

Lingering since 1999
Oct 4, 2004
3,939
0
311
Morris Plains, New Jersey
#7
I just go to Barnes and Noble get a cup o coffee and look through them and then leave...too crappy to actually pay for
Same here. I sit on the nice comfy chairs by the magazine section, and browse through them sometimes on my lunch break at work.
 

abudabit

New Wackbag
Oct 10, 2004
14,802
0
0
#8
So I guess you can Stuff is getting 'stuffed'. Meh, heh, mmmm hmm, oh well.
 

McGuirk

doesn't overanalyze comedy radio
Jul 13, 2006
163
0
181
#9
Right, all those magazines for MANLY MEN who then everyone to listen to indie-rock and buy $600 pairs of sunglasses. Good riddance.