UFC lower ratings & buyrates than expected

UCJOE

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#1
The last two prelims on Spike were the two lowest in history
TUF is doing eh this year
PPV's have been down

UFC blames PPV on pirating but ratings are down as well

This upcoming Fox night is a big one for them & also Lesnar/Reem needs to do a huge number so UFC can seem "hot" instead of a company that peaked already

I think the issue is too many cards but that won't change soon bec they have huge expansion plans
 

fulldevilsoccer

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#2
I guess they haven't had a successful ppv since GSP fought in may(?). Even the one in Rio with Andersson Silva flopped.
 
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#3
New car smell wore off. It was really popular when it first hit the main-stream, but people get tired of cool sports.

I usually DVR TUF, but I can't remember the last time I gave a shit about an up-coming fight.
 

Neon

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#4
Pirating? Puh-leeze. Pirating was just as big at UFC 100. In any case, I blame too many cards, and WAY too many injuries and cancelled/changed fights.
 

UCJOE

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#6
I guess they haven't had a successful ppv since GSP fought in may(?). Even the one in Rio with Andersson Silva flopped.
They were all successful
A 250k buy PPV results in over $4 million for Zuffa so that is still a great money winner

The thing is this year's average looks to be almost 200k in buys less per ave on PPV then 2009/10

The ratings thing is interesting bec its free & shows a decline in viewers even though UFC is a bigger brand than they were
 

UCJOE

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#7
Pirating? Puh-leeze. Pirating was just as big at UFC 100. In any case, I blame too many cards, and WAY too many injuries and cancelled/changed fights.
Pirating is a bigger issue now & thats crazy to say its not an issue
If 100k stream or torrent then its over $1.5 million in losses & that is a big deal on a non GSP/Brock card
 

Your_Moms_Box

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#8
Pirating is a bigger issue now & thats crazy to say its not an issue
If 100k stream or torrent then its over $1.5 million in losses & that is a big deal on a non GSP/Brock card
That only works on the assumption that everyone who pirates it would pay for it in the first place.

I have the budget for 2 (maybe 3) PPV's a year.

I can't afford to buy 1-2 every single month.

I think the future needs to be in having shows on free TV at least once a month and then to stack like 1 PPV a quarter.


Also, pretty much every card this year was juggled around due to injuries.
 

metallikat87

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#9
That only works on the assumption that everyone who pirates it would pay for it in the first place.

I have the budget for 2 (maybe 3) PPV's a year.

I can't afford to buy 1-2 every single month.

I think the future needs to be in having shows on free TV at least once a month and then to stack like 1 PPV a quarter.


Also, pretty much every card this year was juggled around due to injuries.
couldnt agree more with all this
i watch boxing online but thats not costing them money, i would never ever pay for that shit
and im sure there are lots of people who feel that way about ufc
my main issue is too many cards, im just not buying 1-2 $55 cards per month, and there hasnt been consistent decent fights on TUF in a while. the show itself is unwatchable and the fights have been weak too
 

UCJOE

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#10
That only works on the assumption that everyone who pirates it would pay for it in the first place.
That is a valid point but more & more are utilizing other methods for PPV & are getting used to thinking "why pay" to begin with & that mindset is as important & in the future more important

Consumers that would have thought about purchasing & in the past have purchased no longer have that mindet
 

Neon

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#11
Pirating is a bigger issue now & thats crazy to say its not an issue
If 100k stream or torrent then its over $1.5 million in losses & that is a big deal on a non GSP/Brock card
Read YMB's post. I'd say the vast majority of people that are pirating would not have bought the PPVs if they couldn't pirate them. But this way, more people see it, more people buy merch and other related products, and more people get turned on to the sport, which then creates more fans and more possible future buys for PPVs. It's a weird situation in which pirating actually helps them in a weird way. Works for music too. I spent hundreds of dollars on concert tickets, merch, and also music of bands that I got turned on to because of pirating. Some of my favorite bands owe my allegiance to them to Napster, eMule, and Torrent.


That is a valid point but more & more are utilizing other methods for PPV & are getting used to thinking "why pay" to begin with & that mindset is as important & in the future more important

Consumers that would have thought about purchasing & in the past have purchased no longer have that mindet
Bottom line - there are too many events, they are too expensive, and your satisfaction is not guaranteed, which used to fly with boxing, but is slowly becoming less relevant.


EDIT: Answer me this - why is it that anywhere else in the world, you get UFC PPVs on fucking cable? It's on ESPN in England, for fuck's sake. If UFC went to Showtime, I would get Showtime so I could watch it every time. $60 or whatever it costs (is it even more for HD?) is fucking retarded.
 

UCJOE

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#12
Never said there wasn't too many events
Pirating IS an issue to say otherwise is foolish
Nowhere did I say it was the sole reason but it does play into it big time, to say otherwise is foolish
If PPV numbers go down while illegal streams & torrents go up, it doesn't take a brainiac to see it is PART of the problem
 

Neon

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#13
Never said there wasn't too many events
Pirating IS an issue to say otherwise is foolish
Nowhere did I say it was the sole reason but it does play into it big time, to say otherwise is foolish
If PPV numbers go down while illegal streams & torrents go up, it doesn't take a brainiac to see it is PART of the problem
That's only if you assume that the rise in pirating is the same people that represented the drop in buys, which you can't. I'm not saying it isn't a problem at all. I'm saying it isn't a major problem. The fucking economy is their biggest problem. Who the fuck can afford to buy these PPVs anyway? And again, almost every card recently has been affected by injuries and changes. Shit happens. Don't worry. They will do monster numbers on Fox.
 

UCJOE

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#14
That's only if you assume that the rise in pirating is the same people that represented the drop in buys, which you can't.
Nevermind ;)
 
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#16
If it wasn't 55 bucks every 3.5 to 4 weeks I'd buy more.

Yeah, I do feel like we are getting fucked paying that much when the rest of the world gets it on ESPN.

I'd also buy more if there more title fights. I like Penn and I like Diaz.....but I don't like them 55 bucks worth.
 

Your_Moms_Box

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#20
If it wasn't 55 bucks every 3.5 to 4 weeks I'd buy more.

Yeah, I do feel like we are getting fucked paying that much when the rest of the world gets it on ESPN.

I'd also buy more if there more title fights. I like Penn and I like Diaz.....but I don't like them 55 bucks worth.

The ESPN thing is a misconception.

That is only is England, and it isn't like the ESPN we have.

ESPN is only offered on ONE of their choices for TV (SKY) and it is ONLY included in the "absolute" package which costs them something like $150/month and then they have to pay an extra $10/month just for ESPN

I did the math one time comparing the difference in price of their normal packages and the one with ESPN and it came out to them actually paying a little bit more than someone here who has directv/dish's mid-tier packages and paid for every PPV.


Regardless, with the currrent business model it is expensive as fuck to be a fan of this sport unless you either steal or go to a bar to watch the events.
 

Neon

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#21
The ESPN thing is a misconception.

That is only is England, and it isn't like the ESPN we have.

ESPN is only offered on ONE of their choices for TV (SKY) and it is ONLY included in the "absolute" package which costs them something like $150/month and then they have to pay an extra $10/month just for ESPN

I did the math one time comparing the difference in price of their normal packages and the one with ESPN and it came out to them actually paying a little bit more than someone here who has directv/dish's mid-tier packages and paid for every PPV.


Regardless, with the currrent business model it is expensive as fuck to be a fan of this sport unless you either steal or go to a bar to watch the events.
I know that in Israel the PPVs are broadcast on a Showtime type of channel that costs extra in addition to whatever cable package you get. That's still miles better than paying for individual PPVs because that channel has content 24/7.
 

mills

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#22
Regardless, with the currrent business model it is expensive as fuck to be a fan of this sport unless you either steal or go to a bar to watch the events.
The standard was always you and 20 friends get a few cases and watch it at the house of whoever has the best tv, and throw in a few bucks each for the ppv.

That's what everyone did every time Tyson fought, I don't know if it's less common now. Between getting older and whittling down your # of friends to 3 or 4, and everyone having a nice tv now so you don't NEED a friend with a nice one, to just general increased isolation due to the internet and everything else, maybe it's different.
 

UCJOE

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#23
The standard was always you and 20 friends get a few cases and watch it at the house of whoever has the best tv, and throw in a few bucks each for the ppv.
There was never a point that someone like Mills would have anywhere near 20 friends
 

Creasy Bear

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#25
I think UFC greatly overestimated their appeal to the masses. I think they thought that they were going to get a large chunk of the boxing fan crowd defecting over to them while they were also bringing in throngs of younger fans of a type who, a generation ago, would have gravitated towards boxing.

It doesn't look like either is happening to any large extent. The older crowd who are drifting away from boxing don't seem to be embracing UFC to any significant extent, and there are just plain too many distractions for the younger generations these days for them to focus on UFC like the previous generation focused on boxing.