UK Skin Cancer Charity Fools Thousands With 'Miracle' Tanning Cream

Dec 4, 2010
3,596
2
0
Glassboro, NJ
#1
I gotta admit it is a pretty clever awareness campaign and a brilliant way to get it to their target audience.

NOTTINGHAM, England – More than 14,000 sun worshippers tried to order a "miracle" tanning cream, unaware that it was a spoof product by a British skin cancer charity, The Sun reported Friday.
Sunny-3's hoax website boasts that the [COLOR=blue !important][FONT=inherit !important][COLOR=blue !important][FONT=inherit !important]lotion[/FONT][/FONT][/COLOR][/COLOR] "triples the power of the sun" and claims that it is especially helpful for people with fair skin.


Videos online show fake customers frolicking at "night tanning" parties on light summer evenings. More than 250,000 people saw the ads and visited the cream's website.


Set up just a week ago, it offers free samples as well as larger amounts for $12.93 -- but customers will instead get e-mails revealing the hoax and giving [COLOR=blue !important][FONT=inherit !important][COLOR=blue !important][FONT=inherit !important]skin [/FONT][COLOR=blue !important][FONT=inherit !important]cancer[/FONT][/COLOR][/FONT][/COLOR][/COLOR] information.


The charity Skcin, which is based in Nottingham, central England, and advertising firm McCann Worldgroup wanted to raise awareness of the soaring rates of the potentially-fatal disease,

especially in the young. Skin cancer numbers doubled over the past 10 years.


"It was designed to engage those most at risk and those most difficult to talk to via conventional advertising," Simon Hill of McCann said.
http://www.foxnews.com/health/2011/...s-with-miracle-tanning-cream/?test=latestnews
 

Lord Zero

Viciously Silly
Aug 25, 2008
54,250
12,979
438
Atlanta, GA
#3
if you think buying something that triples the power of the sun is a good idea, i hope you die
x2. Tanning has always struck me as an unbelievably stupid idea, especially when done in a tanning bed. Any parent that would allow their child to get into one of those low-grade microwave ovens has no grounds on which to call themselves a "parental guardian".