OK, I have to say, this is a brilliant marketing campaign. It touches on the whole prank - YouTube thing thereby appealing to younger generation. It actually has customers criticizing a competitor ("I hate Wendys"), and its funny. You take a couple of days shooting in a single location (cheap) and you can cut it up into a slew of 30 or 60 second spots. Freaking brilliant ..... and I hate Burger King.
The Madison Ave. weasel who thought this up deserves an appropriate bonus.
Exactly...the old fries were nothing speshul...just typical fast food fries (closer to mc' d's fries but not really)...but then they were like "look at us....ours are crusty outside"...hey...go fuck yourself with your crusty fries...they blow.