With Craft Beer on the Rise, Budweiser Admits Their Beer Has No Taste

BIV

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With Craft Beer on the Rise, Budweiser Admits Their Beer Has No Taste

Drinks
January 13, 2013 // 3:49 pm // By: Charisma Madarang
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I know, I know. This isn’t news. Most of us know that Budweiser is akin to fizzy pond water and suitable to drink only in emergencies (as in you’re on a deserted island surrounded by sea water infested with man-eating sharks). So, Anheuser-Busch claiming, “Taste is making an entrance on 02.03.13,” with their new Budweiser Black Crown label garners a chuckle or two.

Come on, guys. We know you can do better than that. Yes, your beer tastes like aged cat piss, but you don’t have to admit it, then offer this “Black Crown” beer as an apology. It’s ok, it really, really is.

Although, we do understand that you’re trying to keep up with America’s increasing demand for delicious, mouth-watering craft beer. Craft brews now make up 5% of the nation’s total market share by volume and continue to grow as macro-brewery volumes are at a decline. Socially, it’s trendier to grab a drink of the local house ale than to ask the bartender for a pint of Coors or Bud. In fact, an increasing number of pubs are refusing to carry anything but brews from independent microbreweries and bartenders will often tsk tsk in disapproval if you ask for anything but. To put it plainly, craft beer is now en vogue to the point where owning your own home-brewing kit and a notebook dedicated to the subtleties of bitterness is chic.

It’s a cultural change that’s forcing the top beer companies in the US to step it up.



However, I digressed. The Black Crown was a yearlong project involving a challenge in which 12 “brewmasters” crafted six different beers and 25,000 customers sampled for their favorite pick.

According to a company press release, the winning brew has “more body, color and hop character than the flagship lager” and has a 6% ABV compared to the 4.8% ABV of your standard Bud. The new amber lager features the same yeast used in Bud and comes from a strain used in 1876 by Adolphus Busch.

While the beer will be available in stores nationwide on January 21, Budweiser Black Crown will make its grand entrance on February 3 during Super Bowl XLVII with a 30-second ad. Here’s to cat piss and change.
Cheers!
http://foodbeast.com/content/2013/0...ise-budweiser-admits-their-beer-has-no-taste/
 

ruckstande

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If you enjoy a Budweiser you clearly are a tasteless idiot. With so many other flavorful options available why would anyone pony up to the bar and spend their money on cigar ash tasting shit?
 

Mags

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#3
Will this version still give you the "Bud squirts"?
 

Neckbeard

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#4
Hipster faggots tsk tsking me for drinking a cheap Bud can go eat dicks.

I don't want to order artisanal, craft shit at the bar. One pint of it and you can have a 6 pack of it.

Maybe if you didn't get mercilessly motherfucked when you ordered something that wasn't Bud, Miller, Coors or a local brand I would do it.

Craft=Yes, you paid 3 dollars more for the same amount of alcohol.

Stop charging for beer what you charge for wine and called whiskey and rum. I ain't falling for that shit.
 

whiskeyguy

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#5
If you enjoy a Budweiser you clearly are a tasteless idiot. With so many other flavorful options available why would anyone pony up to the bar and spend their money on cigar ash tasting shit?
Or not every beer-drinking experience has to be some great and unique thing. I rarely drink beer but sometimes the lighter, less-tasting beer is better. I'll get a nice IPA or something along those lines if I'm out at dinner, but if you're building an equipment shed or whatever in 90 degree heat with a bunch of friends, Budweiser is a better choice.
 

GrammatonCleric

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Or not every beer-drinking experience has to be some great and unique thing. I rarely drink beer but sometimes the lighter, less-tasting beer is better. I'll get a nice IPA or something along those lines if I'm out at dinner, but if you're building an equipment shed or whatever in 90 degree heat with a bunch of friends, Budweiser is a better choice.
Bud is worse than tasteless, it's like water with a splash of rubbing alcohol.
 

Chino Kapone

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#7
I don't drink every beer to get trashed, but when I do, I prefer Pabst Blue Ribbon.

I tend to hit the places where I can get a PBR and a shot of whiskey or tequila for $5.

If I don't drink a PBR, and I feel like spending $4-$5 for a beer I'll go with a Sam, or a Fat Tire when I have the FT option. In my bowling league we always split a pitcher or 3. I prefer to get Sam Adams seasonal, but sometimes my buddy comes back with a pitcher of Bud or Natty lite... It's like drinking straight from the urianl. Disgusting!
 

SatansCheerledr

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#10
Budweiser has it's place. I will buy some during the summer sometimes if I wan't something that is cold and wet and light to guzzle when I am hot and thirsty.
 

OilyJillFart

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#11
Budweiser has it's place. I will buy some during the summer sometimes if I wan't something that is cold and wet and light to guzzle when I am hot and thirsty.
I agre'e. I cant take more than a couple of the thick heavy beers, and I dont really like the extra-hoppy ones like Heinekin. Again, a couple are ok, but for makin'g a day of it, something lighter and waterier is a good choice to have.
 

crippledalbino

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I agre'e. I cant take more than a couple of the thick heavy beers, and I dont really like the extra-hoppy ones like Heinekin. Again, a couple are ok, but for makin'g a day of it, something lighter and waterier is a good choice to have.
You're calling Heinekin 'Extra-Hoppy?'
This is why you're a Bud drinker.
 

Creasy Bear

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They really need to fucking expand where they sell Yuengling. I've got to drive 3 hours just to buy it. Fucking ponderous.
I like Yuengling... but that's 2 hours and 50 minutes longer than I'd be willing to go to get me some.
 

fletcher

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Budweiser is fucking undrinkable shit and that is coming from someone who enjoys a nice, cheap as fuck malt liquor. Bud is the lowest rung of major market beers out there hands down. I have no doubt this obvious attempt at a market grab will be just as shitty as any other product they produce.
 

whiskeyguy

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#16
Budweiser has it's place. I will buy some during the summer sometimes if I wan't something that is cold and wet and light to guzzle when I am hot and thirsty.
I lived off Budweiser when I was logging for a friend's dad one summer. 3 of us would down an 18-pack during the 2 hour drive home every single day (usually followed by more drinking after getting home).
 

Creasy Bear

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#17
That article was written by a beer snobbin' hipster douche who'd invite you over for a 4th of July party... it'd be 90 degrees in the burning sun and hipster douche would have a cooler full of Quadruple Hopped Monster Malt Bock from some douchy hipster microbrewery, and you wouldn't be able to choke down half a bottle of the viscous syrup before you wanted to puke. You'd ask hipster if he had any other beer... something drinkable, like Bud Lite... and too-cool-for-the-planet hipster douche would look down upon you from on high and pull out his "Aged cat piss" joke and then he'd El-OH-El! and offer you a bottle of Triple-Malted Oatmeal Orgasm Stout... which you would break over his head and then carve up his face with the broken glass.
 

mills

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They really need to fucking expand where they sell Yuengling. I've got to drive 3 hours just to buy it. Fucking ponderous.
I always liked Yuengling/still do but holy shit I wouldn't go out of my way for it. I don't know what happened that it got so overrated.
 

mills

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#19
I love how everything's one extreme or the other on this board. You guys should go chasin tornadoes or somethin.

Yes the microbrews are easily better than the domestics. They don't have to be super special or expensive, just in about the same class as Guinness. Are your Guinness drinking friends snobs?

IPAs are great and it's phenomenal that the style and others like it are taking over the country now. The Belgian trappist raspberry lambic whatevers are disgusting, but that's just me. However THP described them is about how I'd describe them. I read beer advocate reviews that rave non-stop about "complexity" and either I just have no taste buds or these people are facetious douches.

I'll even say that there's nothing wrong with putting 14% beer in a brandy snifter and selling it like wine. It might as well BE wine at that point, so what's the difference?

All the in-between styles are worth a bump in price over domestics. I don't trust the people who go too deep and find something that tells you on the label is so rare and genius it's practically mythical, but there's no reason to stick up for budweiser unless your daddy called you a faggot every two seconds in between spaghetti throwing incidents when you grew up, and now you have to spend the rest of your life proving him wrong.
 

Creasy Bear

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but there's no reason to stick up for budweiser unless your daddy called you a faggot every two seconds in between spaghetti throwing incidents when you grew up, and now you have to spend the rest of your life proving him wrong.
And there's no reason to shit on Budweiser unless your mommy called you a special and unique snowflake who is better than all the other kids, and she even went and bought you that pony you wanted for your 6th birthday, and now you have to spend the rest of your life proving her right.
 

mills

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Well, I'll have you know that my mommy DID get me that pony, and since all it did was piss on my head constantly I decided to look for something that tasted a little better than pony piss when I was old enough to choose my own beverages.
 

ruckstande

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And there's no reason to shit on Budweiser unless you're mommy called you a special and unique snowflake who is better than all the other kids, and she even went and bought you that pony you wanted for your 6th birthday, and now you have to spend the rest of your life proving her right.
Budweiser is a shit beer because it was made with the cheapest ingredients possible to survive through prohibition since premium ingredients could not be found. It hasn't changed any.

So the excuse for liking Budweiser is that it doesn't taste like anything? I guess those same people think Subway makes a great hoagie.
 

mills

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#23
So the excuse for liking Budweiser is that it doesn't taste like anything? I guess those same people think Subway makes a great hoagie.
Ya gotcher turkey yer lettuce on a nice soft roll boom what else does a regular joe need.
 

OilyJillFart

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#24
You're calling Heinekin 'Extra-Hoppy?'
This is why you're a Bud drinker.
True enough.
Though I do love a chilly Heineken or two on occasion.

There's enough choices to satisfy any taste, everyone can have what they prefer, and is free to switch it up on a whim.
It's really hard to find a problem with the beer market today
 

whiskeyguy

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#25
Budweiser is a shit beer because it was made with the cheapest ingredients possible to survive through prohibition since premium ingredients could not be found. It hasn't changed any.

So the excuse for liking Budweiser is that it doesn't taste like anything? I guess those same people think Subway makes a great hoagie.
No one is saying Budweiser is amazing... just that it has its place, as does Subway. I also have trouble calling Budweiser shit beer when I lived off of Keystone in college. I still remember it costing $5.76 a 12-pack at the store down the street.

Not to mention around here people drink in bulk. If you want to drink all day, be it at the lake, working on a project outdoors, at a rodeo, camping, or whatever... you want to drink something like Budweiser, because you can drink it for 10 hours. After four IPAs half the people are passed out and the other half are too bloated and tired to get anything done. Like I said, one or two IPAs with dinner is great, but you can't drink them all the time.

For our Super Bowl party last year, we actually decided to get a keg of IPA instead of our regular keg of Coors. What a fucking mistake that was.